Question
I dont need explanation or references please just select the option. 1- Individuals or organisations that act in the distribution chain between the producer and
I dont need explanation or references please just select the option.
1- Individuals or organisations that act in the distribution chain between the producer and end user are known as:
Select one:
a.
carriers
b.
distributors
c.
wholesalers
d.
marketing intermediaries
2- Coca-Cola distributes its soft drinks via every suitable intermediary. This distribution strategy is an example of:
Select one:
a.
thorough distribution
b.
selective distribution
c.
intensive distribution
d.
exclusive distribution
3- By definition, the supply chain consists of the producer and marketing intermediaries as well as all of the other parties that play direct or indirect roles in getting products to:
Select one:
a.
retailers.
b.
consumers.
c.
wholesalers.
d.
manufacturers.
4- When different stages of the distribution channel are combined under one management structure, it is known as:
Select one:
a.
a vertical marketing system.
b.
horizontal channel integration.
c.
vertical channel integration.
d.
franchising.
5- Apple Macbooks are available from licensed retailers and distributors in Australia. Retailers are licensed based on reputation and service, adding value to the strong Apple brand. This approach to market coverage is known as:
Select one:
a.
intensive distribution.
b.
direct distribution.
c.
indirect distribution.
d.
exclusive distribution.
e.
selective distribution.
6- Which of the following is an example of e-distribution?
Select one:
a.
RFID (radio frequency identification technology).
b.
Cross-docking.
c.
Inventory management.
d.
The physical handling of goods.
7- Retailers provide a number of benefits to customers including time utility, place utility, ____ utility, advice and ____ service and exchange efficiencies.
Select one:
a.
service, online.
b.
product, personal.
c.
form, personal.
d.
form, after-sales
8- A type of specialty retailer that focuses on a particular product category and attracts customers with low prices and a very wide variety of products within that category is a:
Select one:
a.
super-store.
b.
category killer.
c.
off-price retailer.
d.
specialty store.
9- Most companies will use a range of transport options for their products. For example airfreight may be used for urgent items, sea freight for heavy or bulky items and road transport may be used to deliver to retailers. When it comes to deciding between transport options, managers understand that:
Select one:
a.
road transport has the most extensive infrastructure of all of the modes of transport.
b.
sea freight is a relatively expensive transport option.
c.
air freight is a relatively inexpensive transport option.
d.
Options a, b and c.
e.
Both a and c.
10- A wholesaler which is owned by the producer is known as a:
Select one:
a.
general-merchandise wholesaler.
b.
limited-line wholesaler.
c.
manufacturers' wholesaler.
d.
specialty-line wholesaler.
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