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I don't understand this assigment. I need to add ratio like ROI, CR, CTR or CPC. CPM and others. ASSIGMENT: There have been 2 campaigns,
I don't understand this assigment.
I need to add ratio like ROI, CR, CTR or CPC. CPM and others.
ASSIGMENT:
There have been 2 campaigns, do an analysis of both and choose the best one for the client.
Campaign A showed store advertising with 1 million impressions, received 10,000 visits to the store, of which 250 made a purchase. The total income was 35,000 and the cost of each visit was 0.20
Campaign B released 100,000 impressions, but only received 5,000 visits. 150 made a purchase with a total income of 14,000. The CPC was 0.22.
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