Question
(i) Explain the difference between standardised and localised product strategy(3 marks). (ii) What are the benefits of International brand image when purchasing online? (2 marks)
(i) Explain the difference between standardised and localised product strategy(3 marks).
(ii) What are the benefits of International brand image when purchasing online? (2 marks)
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
