I have 2 questions. So My Qusetion is : 1) To set price for 'established products' we can apply three pricing strategies. Describe in brief each strategy with their application criteria.? 2) Suppose, you are done with your product; price and distribution strategy. It is time to convey your brand message to the target audience. At this promotion phase, do you think media selection is more important than selection of promotional contents? Why/Why not? Justify your answer.