I have a friend who was asking me something last night and, since you are so smart, I told him I would ask you. We were wondering what are some ways to market successfully to B$2$B buyers?

I$\text{'}$d be happy to help. There are a few things marketers can do$.$ First, focus on relationship marketing. Second, provide ongoing support. And third, prepare information that is relevant to the buyer.

I$\text{'}$d be happy to help. There are a few things marketers can do$.$ First, discover their budget. Second, highlight aspects of the purchase outside of the product $($customer support, tech support, potential free upgrades, or updates, etc. And third, wine and dine the buyer. Show them what it will be like doing business with your company.

I$\text{'}$d be happy to help. There are a few things marketers can do$.$ First, focus on the benefits the buyer will enjoy. Second, highlight how your product beats the competition. And third, show flexibility in your pricing structure.