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i have a report later in consumer behavior, can you pls help me with this... thank you WHEN IS DISSONANCE MOST LIKELY? High Involvement or

i have a report later in consumer behavior, can you pls help me with this... thank you

WHEN IS DISSONANCE MOST LIKELY?

High Involvement or Low Involvement Product?
When alternatives are rated about equally, or when one alternative better?

pls. give me an example.. thank you

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