I have chosen Vans Company, And shoes as the product.

• Analyze the purpose, value, and components of an effective integrated marketing communications (IMC) plan?
• Briefly introduce the company that you researched and its product(s) or service(s)?
• Describe the specific marketing communications tools that are currently included in the IMC for the product or service that you have selected?
• Evaluate the effectiveness of each of those marketing communication tools in meeting the objectives of the IMC plan and in reaching the targeted market segment(s)?
• Provide a brief industry analysis that includes emerging trends?
• Propose additional marketing communication tools (or changes to existing tools) that the company should consider in light of the emerging trends you have identified, and explain the potential opportunities for improving overall brand management that can be gained by implementing these tools?

Reference:

https://www.mbaskool.com/marketing-mix/products/17670-vans.html

https://www.marketing91.com/marketing-mix-of-vans-retail/

https://www.vans.com/sustainability.html

Clow, K. E., & Baack, D. E. (2017). Integrated advertising, promotion, and marketing communications, 8/e (8th ed.). Pearson Education.