I have included 2 questions about marketing research. Please answer these 2 questions below here: 1.You are a research and insight manager for Louis Vuitton. The company would like to determine whether it should increase, decrease or maintain the current spending level of advertising. Design a field experiment to address this issue by choosing one of the following 'pre-test-post-test control group' designs: a. Select three sets of test markets with similar demographic profiles, competitive environments and sales volume of Louis Vuitton products. b. Randomly increase ad budgets in one set of markets, decrease them in a second set and maintain them in the third set of markets. c. Track sales volumes for three months in each set of markets. d. Analyze the sales results to determine differences in performance. What potential difficulties do you see in conducting the experiment above? To what extent could the Louis Vuitton management help you overcome these difficulties? 2. How may the social and cultural background of researchers affect the way they: a. gather qualitative data? b. interpret the whole array of qualitative data they have gathered? Give one specific example for each