i have project about ( adidas) company to write the CONSUMER BYING DECISION PROCESS i have to write the ( evaluetion alternatives)~> assising value for each alteranateves product the third stage from here:

We did a survey about Adidas, and this question is specific to my part which is (evaluating alternatives) and this is the whole answer for the question.

this the definition of the ( Evaluation alternatives).

thank you so much for your time and effort.

best regards.

Need Recognition Perceiving a need Information Search Seeking value Alternative Evaluation Assessing value Purchase Decision Buying value Post purchase Behavior Value in Usage and Consumption Each group presentation will present the CONSUMER BUYING DECISION PROCESS of their assigned product or service by following the above sequence. Each step of the consumer buying process will be presented with the help of gathered market information and consumer data and observations. Adidas 127 What other brands do you keep in mind when deciding to buy sportswear? | 56 Nike -51 (91.1%) Puma 17 (30.4%) Reebok 8 (14.3%) 2 (3.6%) Adidas -1 (1.8%) 0 20 40 60 Evaluation of Alternatives. A stage in the consumer decision-making process in which the consumer appraises the benefits to be derived from each of the product alternatives being considered. Evoked Set. The specific brands a consumer considers in making a purchase choice in a particular product category