Question
I have to provide an explanation of these 3 Marketing Concepts: Who is the online consumer? What online consumer buy? Why consumers shop and buy
I have to provide an explanation of these 3 Marketing Concepts:
Who is the online consumer?
What online consumer buy?
Why consumers shop and buy buy online?
Could someone please help me with this and if possible, have the reference?
Really appreciate it.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
