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i have two questions. What factors influence purchase involvement? How do habitual, limited and extended decision making differ? How do the two types of habitual
i have two questions.
What factors influence purchase involvement?
How do habitual, limited and extended decision making differ? How do the two types of habitual decision making differ?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
