I have you read this case mostly because it's a great way to think of internal and external analysis. The case is 20 years old and you all should know how it turned out: the Cayenne (SUV) has been a huge success and Porsche has added a second SUV line and a line of sedans. "Sports cars" are now a minority of the cars they produce! Porsche is now something of an SUV company that happens to sell some sports cars. Ultimately, in your strategic renewal project you are (1) doing an internal and external analysis and (2) based on those ideas going to come up with strategic recommendations for growth. So, if you go back in time