I hope you are enjoying your weekend. Before you continue your leisure time, here are some discussion questions related to this session. Please take a moment to respond promptly: 1. How important is gaining the support of the top management team for a Social CRM initiative, and why? 2. What key roles should be represented in a discussion with business leaders about the Social CRM vision, and why are they crucial? 3. What benefits can a well-crafted Social CRM vision bring to the organization, both short-term and long-term? 4. How can the CEO, CIO, CMO, CSO, and CFO contribute to developing and implementing the Social CRM vision? I hope you are enjoying your weekend. Before you continue your leisure time, here are some discussion questions related to this session. Please take a moment to respond promptly: 1. How important is gaining the support of the top management team for a Social CRM initiative, and why? 2. What key roles should be represented in a discussion with business leaders about the Social CRM vision, and why are they crucial? 3. What benefits can a well-crafted Social CRM vision bring to the organization, both short-term and long-term? 4. How can the CEO, CIO, CMO, CSO, and CFO contribute to developing and implementing the Social CRM vision?