I I '. ' Ii . . 'F Internal analysis: capabilities - . abilities: Whatwe do (well) h Brand management: ability to create a community around the Ooni brand Marketing: ability to reach consumers through social media, 32C website, influencers, engagement with YouTube, benchmarking Social responsibility: ability to proactively offer CSR approaches that may interest stakeholders sensible to environmental issues Supply chain management: strong 31: party relationships, Chinese manufacturers have invested in warehouse space and machinery, exclusive distribution agreement in Canada, relationship with premium retailers Human resource management: ability to create a tight community of employees with shared routines, management of satellite ofces in US and Germany, emphasis on cultural values, dedicated mldorce, rotating job roles, skilled staff