(i) If a store has areas for men's apparel, women's apparel, housewares, cosmetics and jewellery, and competes mostly on the basis of service, it is a(n):

a.department store.

b.supermarket.

c.discount store.

d.off-price retailer.

e.superstore.

(ii) The decision by David Jones to use even prices, such as $60 for a Ralph Lauren Polo shirt, is an application of odd-even pricing, in which even prices often are used to:

a.

coordinate efforts with a promotional campaign.

b.

show customers that products are priced based on tradition.

c.

indicate that prices have been cut to the last penny.

d.

give a product an upscale or exclusive image.

e.

facilitate easy comparison to competitors' prices.

(iii) Land's End offers clothing and accessories for all members of the household. For many years, the products were sold only through catalogues. Later, they were available through the company's website. In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.

The move to sell Land's End products inside of Target stores may lead to potential problems with customers' perception of Land's End quality, in part due to consumers' functional and psychological picture of Target stores. This picture is called the __________ of Target.

a.

interior position

b.

store location

c.

atmospherics

d.

product depth

e.

store image