I Jerry worked for a book publisher and was treating Jo, an author published by his firm, to lunch. Jerry had just signed the credit card recelpt when Jo began to talk about a new project she was working on and would be finished in about 15 months. Jerry became Interested and jotted down notes on the back of the carbon copy of the credit card sllp he had just signed. His notes summarized their conversation about the viability of publishing Jo's new book and Included a notation about a 15 percent royalty payment that Jerry thought his firm might be able to pay. Upon seeing the manuscript more than a year later, Jerry's flrm