I just need a SIMPLIFIED response to my discussion...No need for a long drawn out explanation. Just respond as if you and I were having a discussion/debate.

Locate and share another example of an ad or promotion under fire for being insensitive or unethical: 2011 Mr. Clean Mother's Day Advertisement (will be attached as a reply, storage quota reached)

1. What are your thoughts on the ad?

I think this ad is completely sexist and I cannot believe the marketing department signed off on this initiative. The stereotype that all women are content with cooking, cleaning, and appeasing men is grossly overdone and not true. An article released by the New York Times dives deeper into how sexism has changed in marketing. Two women, Jane Cunningham and Phillipa Roberts provide statistics on women's representation in marketing and how sexism has changed in this modern age (Altman, 2022).

2. Do you agree with the consumers' reactions or not?

The immediate consumer reaction was uproar and it was warranted. I fully agree with the sentiment that this advertisement grossly stereotypes women and should have never been released.

3. Do you think consumers today are too sensitive to advertisements, or should the ad industry be held to a consumer's ethical standards/expectations?

I have two opinions on this matter. On one hand, I do think there is a growing trend of consumers being offended by advertisements. If you haven't been on Twitter for the last couple of years, give yourself a pat on the back. What you missed is the cesspool of vulgar language that is thrown around for the smallest things. On the other hand, I do think there should be a conceited effort by industry leaders to reach out to the communities they advertise in. This can benefit both parties: increasing brand awareness and CRM for the business, and allowing your target demographic the ability to voice their concerns for equal representation. Sources

Altman, M. (2022). Yes, Marketing Is Still Sexist. The New York Times. https://www.nytimes.com/2021/08/26/us/marketing-industry-sexism-brandsplaining.html