i just need help with 13-19
10. What is the total number of Rating Points delivered by this schedule? (Step 4/Universe 100 ) 11. What is the Average Frequency for this schedule? (round to nearest half or whole number) Questions 12-19 have nothing to do with the Sports Illustrated questions 1-11. You do not need to refer to any table for these questions. 12. The new Burger King TV schedule calls for one spot per night during the ABC Nightly News for a week ( 7 days). The TVHH delivery of that program is 5,000,000 potential TVHH impressions each night. Compute the total number of gross impressions estimated for this TV schedule. 350,000 13. What is the Reach of the first ad, expressed in unduplicated TVHH impressions? 14. Audience research also indicates that approximately 5% of the 5,000,000 Nightly News TVHH audience is new each evening. How many first-time impressions are delivered by each ad two through seven? 15. What is the Incremental Reach for all remaining six ads expressed in TVHH impressions? 16. What is the Cume Reach expressed as TVHH impressions? 17. Assuming a universe of 125,000,000TVHH, what is the Cume Reach for this schedule expressed as a percentage? 18. Compute the Rating Point delivery for this Burger King schedule. 19. Compute the average frequency for this schedule. (round to the nearest half or whole number) Review the explanation of reach and frequency using People magazine. Assume Valvoline motor oll is planning a new campaign in Sports mustrated (Si) after not doing any serious advertising for the last six months. Sports Iflustrated was a weekly magazine at the time of this exercise, but: became a monthly publication in 2020 . Relevant facts: The target audience is Males 18+. Target audience universe population =130,000.000 Si readership composition each week among the target audience is 1 milition from newsstand sales, 2 million from print edition subscriptions, and 2 pass-along readers per copy and 500,000 subscribers online. MRi reports 10% of S/ s weekly readership changes every week This campaign calis for an ad in weoks 1, 2, 4, 6, and 8. Sports Illustrated audience delivery estimates value pass-along readership at 50%. 1. What is the total number of theoretical Men 18+ readers per issue? 2. What is the total number of weeks in which ads will appear? 3. What is the total number of target impressions delivered each week from the subtotals above? 4. What is the total number of estimated impressions delivered by this ad schedule? 5. What is the Initial Reach delivered by the first two issues? Don't forget about the churn rate for ad #2. impressions and \$. (lingo, round to the nearest 10 th) 6. What is the Incremental Reach delivered by each of the remaining three ads? unduplicated impressions. 7. What is the total Incremental Reach delivered by ads 35 ? unduplicated impressions and %. (lingo, round to the nearest 10th) 8. What is the total (Cume Reach) for the whole schedule expressed as unduplicated impressions? (Step 5+ Step 7) 9. What is the Cume Reach percentage? % (round to the nearest whole number) 10. What is the total number of Rating Points delivered by this schedule? (Step 4/Universe 100 ) 11. What is the Average Frequency for this schedule? (round to nearest half or whole number) Questions 12-19 have nothing to do with the Sports Illustrated questions 1-11. You do not need to refer to any table for these questions. 12. The new Burger King TV schedule calls for one spot per night during the ABC Nightly News for a week ( 7 days). The TVHH delivery of that program is 5,000,000 potential TVHH impressions each night. Compute the total number of gross impressions estimated for this TV schedule. 350,000 13. What is the Reach of the first ad, expressed in unduplicated TVHH impressions? 14. Audience research also indicates that approximately 5% of the 5,000,000 Nightly News TVHH audience is new each evening. How many first-time impressions are delivered by each ad two through seven? 15. What is the Incremental Reach for all remaining six ads expressed in TVHH impressions? 16. What is the Cume Reach expressed as TVHH impressions? 17. Assuming a universe of 125,000,000TVHH, what is the Cume Reach for this schedule expressed as a percentage? 18. Compute the Rating Point delivery for this Burger King schedule. 19. Compute the average frequency for this schedule. (round to the nearest half or whole number) Review the explanation of reach and frequency using People magazine. Assume Valvoline motor oll is planning a new campaign in Sports mustrated (Si) after not doing any serious advertising for the last six months. Sports Iflustrated was a weekly magazine at the time of this exercise, but: became a monthly publication in 2020 . Relevant facts: The target audience is Males 18+. Target audience universe population =130,000.000 Si readership composition each week among the target audience is 1 milition from newsstand sales, 2 million from print edition subscriptions, and 2 pass-along readers per copy and 500,000 subscribers online. MRi reports 10% of S/ s weekly readership changes every week This campaign calis for an ad in weoks 1, 2, 4, 6, and 8. Sports Illustrated audience delivery estimates value pass-along readership at 50%. 1. What is the total number of theoretical Men 18+ readers per issue? 2. What is the total number of weeks in which ads will appear? 3. What is the total number of target impressions delivered each week from the subtotals above? 4. What is the total number of estimated impressions delivered by this ad schedule? 5. What is the Initial Reach delivered by the first two issues? Don't forget about the churn rate for ad #2. impressions and \$. (lingo, round to the nearest 10 th) 6. What is the Incremental Reach delivered by each of the remaining three ads? unduplicated impressions. 7. What is the total Incremental Reach delivered by ads 35 ? unduplicated impressions and %. (lingo, round to the nearest 10th) 8. What is the total (Cume Reach) for the whole schedule expressed as unduplicated impressions? (Step 5+ Step 7) 9. What is the Cume Reach percentage? % (round to the nearest whole number)
