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Q1. Chico Cosmetics Company is estimating market sales potential (= effective demand) and sales/profit forecasting on its new anti-aging cream for the U.S. mature female consumers. The information given is: Group 1: The U.S. female population aged between 45-64 years: See the Census table below Group 2: The U.S. female population aged 65 years and over: See the Census table below 20% of Group 1 use anti-aging cream and the average amount consumed per person per year is 1.2 jars 25% of Group 2 use anti-aging cream and the average amount consumed per person per year is 1.5 jars - The average price per 1g of anti-aging cream is $1 and average size of a jar of anti-aging cream is 50g. - Chico Cosmetics Company's info: Target market: 30%, Distribution Communication coverage: 70% a) Would you launch the product in 2018? Explain your rationale. (5 pts.) Tip: No information related to variable costs or the product unit selling price is given. Do the simple numeric value analysis. 40.11 Table 1. Population by Sex and Selected Age Groups: 2000 and 2010 (For information on confidentiality protection, consampling error, and definitions see www.census.gov/prod/cen2010/doc/sf1.pdf 2000 2010 Change 2000 to 2010 Sex and selected age groups Number Percent Number Percent Number Percent Total population 281,421,906 100.0 308,745,538 100.0 27,323,632 9.7 SEX Male 138,053,563 151.781,326 49.2 13.727,763 9.9 Female 143,388,343 50.9 156,984,212 50.8 13,595,869 9.5 SELECTED AGE GROUP Under 18 years 72.293,812 25.7 74.181,487 24.0 1.887.655 2.6 Under 5 years 19,175,798 8.8 20,201,362 8.5 1,025,584 5.3 5 to 17 years 53,118,014 18.9 53,980, 105 17.5 862,091 1.8 18 to 44 years 112,183,705 39.9 112.806,6421 36.5 822,937 0.6 18 to 24 years 27,143,454 30.672,088 3,528,634 13.0 25 to 44 years 85,040,251 30.2 82,134,554 26.6 -2.905,697 45 to 84 years 61.952,636 22.0 81,489,445 26.4 19.536,809 31.5 85 years and over 34.991,753 12.4 40,287,984 13.0 5,278,231 15.1 16 years and over 217.149,127 77.2 243.275,505 78.8 26.126,378 18 years and over 209,128,094 74.3 234.584,071 76.0 25.435,977 12.2 21 years and over 198.899,193 70.0 220.958,853 71.6 24.059,880 12.2 82 years and over 41,258,029 14.7 49,972,181 16.2 8.716,152 21.1 Sources: US Census Bureau, Census 2000 Summary File 1 and 2010 Census Summary File La 12.0 Q1. Chico Cosmetics Company is estimating market sales potential (= effective demand) and sales/profit forecasting on its new anti-aging cream for the U.S. mature female consumers. The information given is: Group 1: The U.S. female population aged between 45-64 years: See the Census table below Group 2: The U.S. female population aged 65 years and over: See the Census table below 20% of Group 1 use anti-aging cream and the average amount consumed per person per year is 1.2 jars 25% of Group 2 use anti-aging cream and the average amount consumed per person per year is 1.5 jars - The average price per 1g of anti-aging cream is $1 and average size of a jar of anti-aging cream is 50g. - Chico Cosmetics Company's info: Target market: 30%, Distribution Communication coverage: 70% a) Would you launch the product in 2018? Explain your rationale. (5 pts.) Tip: No information related to variable costs or the product unit selling price is given. Do the simple numeric value analysis. 40.11 Table 1. Population by Sex and Selected Age Groups: 2000 and 2010 (For information on confidentiality protection, consampling error, and definitions see www.census.gov/prod/cen2010/doc/sf1.pdf 2000 2010 Change 2000 to 2010 Sex and selected age groups Number Percent Number Percent Number Percent Total population 281,421,906 100.0 308,745,538 100.0 27,323,632 9.7 SEX Male 138,053,563 151.781,326 49.2 13.727,763 9.9 Female 143,388,343 50.9 156,984,212 50.8 13,595,869 9.5 SELECTED AGE GROUP Under 18 years 72.293,812 25.7 74.181,487 24.0 1.887.655 2.6 Under 5 years 19,175,798 8.8 20,201,362 8.5 1,025,584 5.3 5 to 17 years 53,118,014 18.9 53,980, 105 17.5 862,091 1.8 18 to 44 years 112,183,705 39.9 112.806,6421 36.5 822,937 0.6 18 to 24 years 27,143,454 30.672,088 3,528,634 13.0 25 to 44 years 85,040,251 30.2 82,134,554 26.6 -2.905,697 45 to 84 years 61.952,636 22.0 81,489,445 26.4 19.536,809 31.5 85 years and over 34.991,753 12.4 40,287,984 13.0 5,278,231 15.1 16 years and over 217.149,127 77.2 243.275,505 78.8 26.126,378 18 years and over 209,128,094 74.3 234.584,071 76.0 25.435,977 12.2 21 years and over 198.899,193 70.0 220.958,853 71.6 24.059,880 12.2 82 years and over 41,258,029 14.7 49,972,181 16.2 8.716,152 21.1 Sources: US Census Bureau, Census 2000 Summary File 1 and 2010 Census Summary File La 12.0