i just need number 3 and if you can 4 :)

1. Start with the organization's mission statement and evaluate its strength and weaknesses; 2. Identify and thoroughly evaluate all variables pertinent to the organization and what Strengths, Weaknesses, Opportunities, and Threats (SWOT) they pose to the organization; 3. Using Porter's five forces model, analyse the industry in terms of its attractiveness; and 4. Based on the analysis, make some recommendations as to what do you see as the future of the organization. 1. MISSION STATEMENT Harley Davidson's mission statement is More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul." Trough the terms "pursuit of adventure" and "freedom for the soul," this mission statement illustrates that the company is trying to sell more than just products - it's selling customers an image, a dream, a feeling, an experience when purchasing one of their products. It accurately conveys the company's goals and overall strategic mission using very little words - only two sentences. The mission statement is kept broad, especially with more than building machines. The statement doesn't restrict the company to only motorcycles, and instead suggests that the company produces different kinds of machinery and even other non-mechanical products that relate to the mechanical products. The broadness of the statement allows them to adapt to technological changes. For example, Harley Davidson recently started producing electric vehicles, which is still in line with their mission statement. The company is adapting to a major technological change and will eventually be forced to produce only electric motoreycles, and yet their mission statement can stay the exact same. The broadness of the "more than machines" aspect of the statement allows them to encompass the parts that they produce, the clothing, and other non-mechanical products that work together to build the Harley Davidson experience, without being to specific about what those products are, allowing them to add new ones or drop old ones. A downside to this mission statement is that it doesn't do anything to illustrate sustainability or corporate responsibility. It shows that the company is focused on creating customer satisfaction through its products, but does not indicate that the company has any focus on doing it in a sustainable or responsible manner. 2. SWOT ANALYSIS Strengths Weaknesses - leading brand for cruisers - limited market share outside of the US - strong loyal customer base -core demographic is aging. younger - 30.6% market share of all motorcycles in the consumers are not as interested in cruises - criticized for poor omissions standards and - well known, powerful branding and is loud exhausts, even though this is usually prominent in pop culture, due to product result of aftermarket modifications placement in Hollywood, restaurants, clubs. museums, sponsorships, gangs Opportunities Threats - motorcycles are not affected by dealer - upcoming emissions regulations within the regulations and can be sold directly to next 10 to 20 years will ban combustion bikes consumers - increasing tension with certain international Indian and Chinese economies are rapidly countries like China, potential increase in tantis developing, meaning their consumers can afford and other trade barriers more expensive brand name bikes, and their lots of competition gaining traction in the own domestic motorcycles are becoming more clectric bike market expensive US