Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

| I just wanna make sure that my answer is right and if there is any mistake or if you have something to improve my

| I just wanna make sure that my answer is right and if there is any mistake or if you have something to improve my answer Also I think psychological cost part is very poor could you find something more suitable. Thank you

image text in transcribed
QUESTION 4 Explain the concept "Customer Perceived Value\". Assess the perceived value of a product you choose by listing and explaining the elements of \"Total Customer Cost\" and "Total Customer Benefit\" Customer perceived value can be defined as a concept that has been largely used in marketing and branding. It is the concept that a product or service's effectiveness is based primarily on whether the company believes it can satisfy its needs and wishes. When a company builds its product and sells its products, customers largely decide that marketing messages should be interpreted and responded to. Companies spend a large amount of time studying the market to get a sense of how consumers feel and think. The product I choose is: I have chosen in Nike shoes for athletics Total Customer Benefit Total Costumer Benefit List Benefits Assess this benet fort he Assess this cost fort he product you have been product you have been chosen chosen Nike shoes are made of solid 1. Monetary Nike shoes are a bit costly if we rubber material that helps to Cost talk about them in terms of have comfort and support all day long to its customers. money. The range of Nike men shoe starts from 50 S to more than 130 S. 2. Time Cost There are many Nike stores around the world too, and many sports stores selling Nike shoes in addition to the Nike website which the customer can order from there. 3. Energy Cost It is easy to find Nike shoes but people spend a lot of time before buying in comparing the product to other product because there are many models of Nike shoes to choose from. 2. services Nike shoes help customers to Benefit prevent any kind of foot injuries and the elusive flexibility of shoes from Nike. 3. personeel Each sport has specific designs Benefit and styles of footwear. The salesperson in the store had trining about the Sports shoes requirements for many sports and they will give the customers recommendation to choose the suitable shoes for them. 4.lmage Benefit Using Nike Shoes gives the 4. Psychological Go beyond the buying customer the satisfaction of Cost decision process due to the knowing that they are using an fact that the end-user or the internationally renowned consumer may not have brand that is popular for its enough money to buy it. quality

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Contemporary Marketing

Authors: Louis E Boone, David L Kurtz

14th Edition

032458203X, 978-0324582031

More Books

Students also viewed these Marketing questions

Question

what is the product of the reactant below?show steps? 2) H2O2

Answered: 1 week ago