i. Khalil Mahmoud and his 4 brothers decided to open a Recycling factory which they called Mahmoudco Recycling. ii. Their idea was to place big containers downtown and in office to collect paper AND/OR glass (in other words, you have 3 options: paper, glass, or BOTH). They had budgeted between $50,000 and $75,000 for ANY NUMBER OF MACHINES (it means, they are limited by the budget, and NOT LIMITED by the number of machines to buy). iii. Their goal is to become the recycle king in the region (local area), and MAY open branches if it is a success. Since Khalil was the older brother, he was made CEO of the company. iv. Mahmoudco Recycling needs to commence business within 3-6 months. In order to fulfill their dream, the company decided to get on it right away.

2. What micro or macro environmental forces would MOST effect Mahmoudco Furnishings? LIST AND EXPLAIN 2 micro and 2 macro elements.