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I know headquarters wants us to add that new product line, said Brian Stettler, manager of Sparks Products Central Division. But I want to see

I know headquarters wants us to add that new product line, said Brian Stettler, manager of Sparks Products Central Division. But I want to see the numbers before I make a move. Our divisions return on investment (ROI) has led the company for three years, and I dont want any letdown.

Sparks Products is a decentralized wholesaler with four autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to divisional managers who have the highest ROI. Operating results for the companys Central Division for last year are given below:

Sales $ 24,500,000
Variable expenses 15,590,909

Contribution margin 8,909,091
Fixed expenses 6,674,000

Net operating income $ 2,235,091

Divisional operating assets $ 6,125,000

The company had an overall ROI of 19% last year (considering all divisions). The companys Central Division has an opportunity to add a new product line that would require an investment of $3,930,000. The cost and revenue characteristics of the new product line per year would be as follows:

Sales $ 11,540,000
Variable expenses 65% of sales
Fixed expenses $ 3,120,910

Suppose that the companys minimum required rate of return on operating assets is 16% and that performance is evaluated using residual income.

a.

Compute the Central Divisions residual income for last year; also compute the residual income as it would appear if the new product line is added.

PRESENT:_________

NEW PRODUCT LINE ALONE:_______

TOTAL:__________________

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