Question
I know headquarters wants us to add that new product line, said Brian Stettler, manager of Sparks Products Central Division. But I want to see
I know headquarters wants us to add that new product line, said Brian Stettler, manager of Sparks Products Central Division. But I want to see the numbers before I make a move. Our divisions return on investment (ROI) has led the company for three years, and I dont want any letdown. |
Sparks Products is a decentralized wholesaler with four autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to divisional managers who have the highest ROI. Operating results for the companys Central Division for last year are given below: |
Sales | $ | 24,500,000 |
Variable expenses | 15,590,909 | |
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Contribution margin | 8,909,091 | |
Fixed expenses | 6,674,000 | |
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Net operating income | $ | 2,235,091 |
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Divisional operating assets | $ | 6,125,000 |
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The company had an overall ROI of 19% last year (considering all divisions). The companys Central Division has an opportunity to add a new product line that would require an investment of $3,930,000. The cost and revenue characteristics of the new product line per year would be as follows: |
Sales | $ 11,540,000 | |||
Variable expenses | 65% of sales | |||
Fixed expenses | $ 3,120,910 | |||
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