Question
I know headquarters wants us to add that new product line, said Dell Havasi, manager of Billings Companys Office Products Division. But I want to
I know headquarters wants us to add that new product line, said Dell Havasi, manager of Billings Companys Office Products Division. But I want to see the numbers before I make any move. Our divisions return on investment (ROI) has led the company for three years, and I dont want any letdown.
Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROIs. Operating results for the companys Office Products Division for this year are given below:
Sales | $ | 21,600,000 |
Variable expenses | 13,622,600 | |
Contribution margin | 7,977,400 | |
Fixed expenses | 6,010,000 | |
Net operating income | $ | 1,967,400 |
Divisional average operating assets | $ | 4,499,200 |
The company had an overall return on investment (ROI) of 17.00% this year (considering all divisions). Next year the Office Products Division has an opportunity to add a new product line that would require an additional investment that would increase average operating assets by $2,326,200. The cost and revenue characteristics of the new product line per year would be:
Sales | $9,300,000 |
Variable expenses | 65% of sales |
Fixed expenses | $2,557,400 |
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6. Suppose that the companys minimum required rate of return on operating assets is 14% and that performance is evaluated using residual income.
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