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Netflix has had a very good run instock prices, over the last decade. Using original and rented content, the company has seen its subscriber numbers grow and its stock price has reflected this success. It has a substantial cash balance and a balance sheet that reflects, at least partly its content investments over the past few years. However, Reed Hastings, CEO of Netflix, is concerned that the subscriber numbers in the United States are starting to plateau and is considering offering a new equipment/subscription service directly at fitness enthusiasts in its audience. Netflix's new service, which will be called Netflix Fit, is modeled on Peloton, and will include fitness equipment in conjunction with a subscription service that will offer fitness videos for that equipment.Netflix expects to get its revenues from Netflix Fit globally, with the following breakdown for revenues: