(i) Land's End offers clothing and accessories for all members of the household. For many years, the products were sold only through catalogues. Later, they were available through the company's website. In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.

When Land's End sells its products through a catalogue or the Internet, it is a(n) __________, selling through __________.

a.

specialty retailer; retail outlets

b.

off-price retailer; direct marketing

c.

category killer; direct marketing

d.

mass merchandiser; retail outlets

e.

retailer; direct marketing

(ii) The Paradise Surf Shop is the only surf-gear store catering to women in a major beach town. It carries everything the serious female surfer needs to ride the waves. Paradise Surf shop is a __________.

a.hypermarket

b.mass merchandiser

c.warehouse club

d.specialty store

e.convenience store

(iii) __________ allows customers to express their needs and wants directly to a company in response to its marketing communications.

a.Interactivity

b.Socialability

c.Accessibility

d.Control

e.Addressability