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(i) Look at the P&L account and Balance Sheet on page (iii). Calculate eight (8) suitable financial ratios for County Enterprises plc for the two

(i) Look at the P&L account and Balance Sheet on page (iii). Calculate eight (8) suitable financial ratios for County Enterprises plc for the two years (use year-end figures where balance sheet items are involved). Explain WHY those ratios are useful and what kind of infirmation they each give for somebody considering the financial situation of County Enterprises plc.

(ii) Using the ratios and any other observations, comment on the performance and position of the business. Explain why you would or would not invest in County Enterprises plc. Give an analysis of any other financial factors you would consider or want information about.

(iii) Explain and discuss the concepts and principles of Value-based management with regards to Shareholder value analysis (SVA) and Economic Value Added (EVA). Then assess if in the year ended 31 December 2019, the Board has achieved the aims of SVA and EVA. (iii) Describe and explain if you think companies should set strategic financial objectives. Give examples of strategic objectives and explain how to assess whether those objectives are achieved.

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