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I ' m studying Brand Management. I got the idea to start a perfume brand called UrAura. UrAura is a perfume brand with the desire
Im studying Brand Management. I got the idea to start a perfume brand called UrAura. UrAura is a perfume brand with the desire to help customers create their own unique fragrance through which to express their unique personality, selflove, dare to live spirit. Please help me create a Brand Position Strategy for UrAura based on Brand Management theory
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Operations And Supply Chain Management For MBAs
Authors: Jack R. Meredith, Scott M. Shafer
6th Edition
111935532X, 978-1119355328
