(i) Many organizations use strategy statements to describe their strategic direction. A typical strategy statement includes goals, a description of target customers and employees, as well as an explanation of the sources of competitive advantage: why is it that the company is better than its competitors at lifting WTP or lowering WTS? Here is the strategy statement for the retailer Walmart: We achieve superior returns in the mass retailing of a broad range of national- and store-brand products to underserved, contiguous, non-urban markets by offering "Every Day Low Prices" as a result of our low cost locations, our national scale, our technology infrastructure, and our small-town American culture promoting a family of empowered, frugal, motivated employees. Building on the conversation that you had with a member of your company's strategy team, develop a short strategy statement for your organization that includes all three elements (goals, target customers or employees, sources of competitive advantage.) (ii) How does your organization's strategy apply to your job? List three activities that reflect your company's strategy.