I need audit report of strategic plan of Amazon covering the following items:

1-What are the key elements in amazon strategy? what are the main reason behind such success from strategic point of view?

2-What changes you see in the industry & competitive environment? and how does Amazon adapt such changes? and what is the tactical approaches of its different business units to win the competition & achieve such market share?

3-How well amazon can do moreover its current strategy implementation measures? what recommendations will you make to their board as external strategic auditor?