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I need help answering questions review for exam! Thanks There will be 8 questions worth 12 percentage points. Answers will be examined based on understanding
I need help answering questions review for exam! Thanks There will be 8 questions worth 12 percentage points. Answers will be examined based on understanding and definition of concept (6pts), holistic discussion of concept (3 pts), and the concept's impact/relationship with International Business (3 pts). All questions will be in short answer format. There will be no make-up exams offered other than for a medical emergency or a pre-authorized purpose. Exam Topics: Chapter 2 stages of market development, balance of payments Chapter 4 cultural context, elements of culture, cultural risk Chapter 5 political risk exposure, economic risk, different legal foundations Chapter 6 formal market research process, common segment data analysis techniques Chapter 7 approaches to segmentation, targeting potential measures, Chapter 8 potential export problems, variables of sourcing decisions Chapter 9 approaches to global market entry Chapter 10 Basic product concepts and components, strategic alternatives in global marketing Chapter 11 global pricing objectives and strategies, global pricing alternatives Chapter 12 marketing channel alternatives b2b and b2c, global retailing categories
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