I NEED HELP ASAP

HMC 13.4 Question Help How It Worked Out at the Pitch Agency The King is dead. Long live The King! We decided to bring him back so we chose Option #2. But this time in order to use his full potential, we decided to strategically leverage pop culture and buzz to pave the way for promotions. The King is at his best when he acts as a beacon for the brand in the real world. His natural role is to be a hero who surprises and delights his fans. Before we revived The King for our promotional messaging, we also wanted to insert him back into pop culture to ensure he was top of mind. As a challenger brand (i.e., not the market leader), we wanted to push beyond the expected (and expensive) marketing moments like the Super Bowl. We sought opportunities with scale and relevance, but where BK could break through and The King could own the moment. To pave the way for The King's triumphant return, we saw an opportunity to reclaim the chicken nugget from the competition. Burger King has a very popular $1.49 10-piece chicken nuggets promotion. But Burger King and chicken are not always linked in the customer's mind. And chicken, especially in nugget form, is easily misattributed. We decided that The King was the branding kick we needed to boost our nuggets traffic to the next level. Finally, we carefully tuned his presence to ensure that both the brand and the nuggets promotion would benefit. We went full-tilt to restore The King to his rightful throne as the leader of the QSR realm. The King made his first promotional re-debut with a subtle appearance at the end of a $1.49 10-piece nuggets ad that ran in the Spring and Summer of 2015. The King made his major comeback appearances at two major sporting events: The Fight of the Century in May 2015 and the Belmont Stakes Triple Crown in June 2015. He showed up as part of the action, rather than just a stale pitchman. For example, The King mingled with the crowd at these events to maximize earned media. As Exhibit 13.01a shows, the buzz he created generated tons of publicity for the brand. Marketers, such as Pitch, pay close attention to the promotion mix. Which of the following is NOT part of the promotion mix? O A. Direct marketing O B. Sales promotion O C. Public relations O D. Word-of-mouth O E. Personal selling