I need help completing step 2 below

Step 1:

1. Perspective: What we went wrong with full throttle (Coca-Cola's last energy drink attempt)?

Full throttle is a brand of an energy drink produced by Monster Energy. It was introduced in late 2004, 17 years ago in the United States and Canada under its former owner The Coca-Cola Company. On June 12th of June 2015, Monster beverage closed on the deal to acquire The Coca-Cola Company's energy drinks line. Coca-Cola transferred ownership of all its worldwide energy businesses including NOS. Full throttle and nine smaller brands to Monster. Monster transferred all its non-energy drink businesses to Coca-Cola. Including Hansen's natural sodas, peace tea, Hubert's lemonade, and Hansen's juice products.

2. Category dynamics: What are the major trends in this category.

In regional terms, the spread of Coca-Cola sales has changed little over the past five years and remain evenly distributed between todays reporting regions of Europe, The Middle East & Africa (EMEA), Latin America, North America and Asia Pacific. According to the calculations I have done by inquiring with the consumers in the area around me. According to that information "Coke" Is the most trending one here.

3. Competitive Sales analysis:

Coca-Cola is one of the most respected brands in the world and it has long warded off the competition with use of a strong distribution energy and equally strong marketing messages. It has over a period used positive marketing to the best of its advantage and has rarely been involved in negative marketing (which Pepsi does frequently). Coca-Cola scored 91.7 out of 100 on a brand strength index score. Atlanta-based Coca-Cola took over the top US spot from Disney, which fell to the fourth spot with an 89.7 brand strength index score after its brand value decreased 9% to $51.2 billion. Coca-Cola, Colgate, and Maggi remain the biggest consumer brands in the world.

4.Target users: Who are they? What are their behaviors and attitudes?

The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the one to grab their attention among a sea of brands and advertisers. When marketers have a comprehensive understanding of their ideal buyer, they can make more informed decisions about media, messaging, and timing. Lets take a look at exactly what a target audience is, and the steps you can take to find yours: Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors. Target users are generally categorized by age, location, income, and lifestyle. Defining a specific target market allows a company to home in on specific market factors to reach and connect with customers through sales and marketing efforts. Testing a target market often occurs well before a product is released.

5.Geography: Where is Coca-Cola the strongest and weakest?

The Coca-Cola Company is a key global player in the beverage industry. The firm is headquartered in Atlanta, GA and has over 200 bottling partners worldwide. Everyone has heard of Coca-Cola, and you would be hard pressed to find somebody who was unable to recognize the iconic white lettering against the bright red background of this global brand. Coca-Cola has been consistently ranked as the top soft drink brand worldwide, with a global brand value of over 71 billion U.S. dollars. Other soft drink brands manufactured and sold by the Coca-Cola Company include Diet Coke, Sprite, and Fanta. In Mexico, Coca-Cola is strongest. Mexico consumes a higher volume of Coca-Cola Company beverage products per capita than any other country, as of 2012. In that year, the average Mexican consumer drank 745 8-fluid ounce Coca-Cola beverages. In India Coca-Cola is weakest. The world's cheapest helping of Coca-Cola is found in India.

6.Seasonality: Does Coca-Cola have more sales, or sales opportunities, at different times of year? Different times of month? Different times of week?

As the temperature goes high the demand of cold drink also goes very high. Basically, summer season specially affects the sales of Coca-Cola.

7.Purchase cycle: How often do people buy Coca-Cola Energy?

Coca-Cola Energy will come in 250ml cans, with packaging having its own visual identity while making it clear it is part of the Coca-Cola brand. It will contain almost four times as much caffeine as ordinary Coca-Cola 80mg per 250ml as compared to 24mg for Coke. This brand is one of the best brands in world.

8.Competitive media spending: Which brands do consumers hear from most often?

The topmost brands consumers often hear from the most are: Coca-Cola, Pepsi, Diet coke, mountain Dew etc.

9.Competitive advertising analysis: What are the different messages from each brand?

Comparative advertising or advertising war is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Also referred to as "knocking copy", it is loosely defined as advertising where "the advertised brand is explicitly compared with one or more competing brands and the comparison is obvious to the audience".

Step 2: Next, complete a SWOT analysis based on findings on areas from 1-9 listed above.

In this step, summarize Coca-Cola Energys strengths, weaknesses, opportunities,

and threats.