Question
I need help defining the marketing concept and summarizing its relationship to marketing myopia. What is an example of marketing myopia that you have seen.
I need help defining the marketing concept and summarizing its relationship to marketing myopia. What is an example of marketing myopia that you have seen. Must reference one journal article and one article from a business related or news website.
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
