Question
I need help figuring out this problem. I know headquarters wants us to add that new product line, said Fred Holloway, manager of Kristi Products'
I need help figuring out this problem.
"I know headquarters wants us to add that new product line," said Fred Holloway, manager of Kristi Products' West Division."But I want to see the numbers before I make a move.Our division's return on investment (ROI) has led the company for three years, and I don't want any letdown."
Kristi Products is a decentralized wholesaler with four autonomous divisions.The divisions are evaluated on the basis of ROI, with year-end bonuses given to divisional managers who have the highest ROI.Operating results for the company's West Division for the last year are given below:
Sales............................$21,000,000
Variable expenses.............13,400,000
Contribution margin..........7,600,000
Fixed expenses................5,920,000
Net Operating Income........$ 1,680,000
Divisional Operating Assets.$5,250,000
The company had an overall ROI of 18% last year (considering all divisions).The company's West division has an opportunity to add a new product line that would require an investment of $3,000,000.The cost and revenue characteristics of the new product line per year would be as follows:
Sales...........................$9,000,000
Variable expenses............65% of sales
Fixed expenses...............$2,520,000
Required:
- (2 points)Compute the West Division's ROI for last year; also compute the ROI as it would appear if the company duplicated the same performance as last year and also added the new product line.
- (2 points)If you were in Fred Holloway's position, would you accept or reject the new product line?Explain.
- (2 points)Why do you suppose headquarters is anxious for the West Division to add the new product line?
- Suppose that the company's minimum required rate of return on operating assets is 15% and that the performance is evaluated using residual income.
- (2 points)Compute the West Division's residual income for the last year; also compute the residual income as it would appear if the company duplicated the same performance aslast year andalso added the new product line.
- (2 points)Under these circumstances, if you were in Fred Holloway's position would you accept or reject the new product line?Explain.
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