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i need help finding new product and all the category III. Marketing Strategy a. Decide on a S.M.A.R.T. marketing objective for your new product: b.

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III. Marketing Strategy a. Decide on a S.M.A.R.T. marketing objective for your new product: b. Target Market consider the demographic factors we learned in chapter 2. Which one's) would be best to use when sememb the market for your new product? From that segmentation, who is your target market for your new product? d. What is the market position for your new product? (compared to competitors) pared to competitors) e. What is the strategic direction of your new product based on Ansoff's opportunity matrix? Market Penetration Product Development Market Development Diversification f. Determine the marketing mix for your new product -P1=Product -P2=Place: Where distributed - everywhere or exclusively? Direct to consumer or use intermediaries? Marketing Strategy Cont. - Marketing Mix -P3=Promotion: Determine the Promotion Mix: Advertising PR & Sponsorship Sales Promotion Personal Selling; Direct Marketing Digital (Website, SEO, cell, Socials) -P4= What are your price points? Priced higher or lower than competition

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