I need help for a thought on this discussion

Assume that you run a campus theater club and you are at a meeting at which ticket prices are being discussed. One member says, "What I hate to see most of all is empty seats in the theater. We sell out every weekend performance, but there are always empty seats on Wednesdays. If we cut our Wednesday night prices by enough to fill up the theater, we'd bring in more money." Would this tactic really bring in more revenue? Please explain. Reply