I need help in figuring out the best strategy for Company D to out compete Company C and Company F. For each segment Internet Market, wholesale Market, and Private Label in each region North America, Europe-Africa, Asia-pacific, and Latin America.
B C D E F G No 326 450 496 300 Co.D Europe Africa Competitive Efforts by Company Industry vs Ind. A H ] K L Average Avg. INTERNET SEGMENT Retail Price (per unit) 95.00 82.00 93.50 82.00 70.50 75.00 85.10 82.75 83.23 -1.5% Search Engine Advertising 30008) 15,500 2.500 15.000 16.750 16,000 17,000 10,000 0 11.594 +44.5% Free Shipping Yes Yes No No No Yes No Some Below Avg S/Q Rating (1 to 10 stars) 8.7* 4.29.6* 7.6* 7.3* 4.5* 4.3* 6.5* 6.6* +15.2% Model Availability 50 500 322 437 435 377 -14.7% Brand Advertising S000) 15.000 9.500 30,000 29,500 20.000 22.000 12.000 0 17,250 +71.05 Celebrity Appeal 45 0 0 0 170 290 0 101 +1970% Brand Reputation prior yeah 93 56 100 94 73 95 67 67 81 +16.0% Online Orders (000s of pairs 581 77 992 1,071 1.058 1,316 747 326 771 +38.9% Pairs Sold (5000s of pain 581 77 992 1,071 1,058 1,316 747 326 771 +38.9% Market Share '%) 9.4% 1.34 16.1% 17.4% 17.2% 21.35 12.1% 5.3% 12.5% +4.9ps WHOLESALE SEGMENT Wholesale Price (per pair 67.00 57.00 67.00 58.00 48.50 52.00 57.50 58.00 58.13 -0.2% S/Q Rating (1 to 10 stars) 8.7* 4.2* 9.6* 7.6* 7.3* 4.5* 4.3* 6.5* 6.6* +15.2 Model Availability 326 50 500 322 450 496 437 435 377 -14.7% Brand Advertising SOOD 15,000 9.500 30.000 29 500 20.000 22.000 12.000 0 17.250 +71.0% Rebate Offer (Sper pair 4.00 3.00 5.00 5.00 6.00 5.00 5.00 3.00 +11.1% Delivery Time weeks 3 wics 1 whes 3 wees 3 wks 3 wis 3 wks 3 wis 3 wks +7.1% Retailer Supports per let) 6,750 3,500 5,000 5.000 5.750 6.500 3,500 0 4,500 +11.1 Retailer Outlets 2,877 563 3,866 1.591 1.521 4.573 542 875 2.051 -22.4% Celebrity Appeal 45 0 0 300 0 170 290 0 101 +197.0% Brand Reputation (prior yesing: 93 56 100 94 73 95 67 67 81 +16.0% Pairs Demanded (000s of pairs 1.739 774 3,197 2.803 3,033 5,510 1,979 1,253 2.536 +10.5% Gained / Lost (duttostockouts +16 +233 +277 -25 -610 -200 -67 +193 -23 Pairs Sold(000s of pairs 1.755 1,007 3.474 2.778 2,423 5,310 1,912 1.446 2,513 +10.5% Market Share () 8.7% 5.0% 17.3% 13.8% 12.0% 26.4 9.5% 7.2 12.5% +1.3pts PRIVATE-LABEL SEGMENT Total Offer Price run-$48.13) 35.50 0.00 35.00 33.85 0.00 36.50 35.64 30.86 Private Label S/Q Rating (minimum = 5.0 stars) 6.0* 0.0* 5.0* 5.0* 0.0* 5.1* 5.0* 5.1* Pairs (000) Pairs Offered / Available (000) 870 0 798 778 0 2.759 870 99 Demand = 3.480 Pairs Sold (000 870 0 798 778 0 164 870 0 Offered = 6,174 Market Share (%) 25.0% 0.0% 22.9% 22.4% 0.0% 4.7% 25.0% 0.0% Sold = 3,480 Nore: A market share limitation of 25.0% was imposed by cain retailers to help reducte market domination by a few private label suppliers and promote competition among more suppliers. 4.50 28 wie 867 North America Competitive Efforts by Company A B C D E F G H J K INTERNET SEGMENT Retail Price (per unit) 96.00 80.00 92.50 79.00 70.50 70.00 82.15 80.75 Search Engine Advertising (9000) 19.000 3,500 20,000 16.750 16.000 17,000 15.000 18,750 Free Shipping Yes No Yes No No No Yes No S/Q Rating (1 to 10 stars) 8.6* 5.3* 9.6* 7.4* 7.2* 4.5* 5.1* 8.5* Model Availability 500 52 500 500 450 493 499 500 Brand Advertising (5000) 20.500 10.000 30.000 30.000 20.000 22.000 19.500 0 Celebrity Appeal 60 0 0 320 0 115 305 Brand Reputation prior years 93 56 100 94 73 95 67 67 Online Orders (000s of pairs) 98 1.098 1.395 794 1.280 1,078 694 Pairs Sold (5000s of pairs) 867 98 1,098 1,395 794 1280 1,078 694 Market Share 11.9% 1.3% 15.0% 19.1% 10.9% 17.5% 14.8% 9.5% WHOLESALE SEGMENT Wholesale Price (per pair 68.75 55.00 66.00 56.00 48.50 49.00 55.50 57.00 S/Q Rating (1 to 10 stan) 8.6* 5.3* 9.6* 7.4* 7.2* 4.5* 5.1* 8.5* Model Availability 500 52 500 500 450 493 499 500 Brand Advertising S0008) 20.500 10.000 30.000 30.000 20.000 22.000 19.500 0 Rebate Offer (s per pair 5.00 3.00 5.00 5.00 6.00 5.00 5.00 4.00 Delivery Time wenks) 2 wees 1 wks 3 we 3 wks 3 wks 3 wks 2 wks Retailer Support Sper outlet 7.750 4.250 5,000 5.250 5.750 6.000 5.000 0 Retailer Outlets 4.589 695 2.492 1.985 1.652 4.226 1,135 1,088 Celebrity Appeal 60 0 0 320 0 115 305 0 Brand Reputation prior yes 93 56 100 94 73 95 67 67 Pairs Demanded (000s of pairs 3,194 924 2.750 3,925 2,687 5,528 2.790 1,786 Gained / Lost (due to stockouts) -11 +132 +166 +143 +99 -643-139 +253 Pairs Sold 000s of pairs) 3,183 1,056 2,916 4,068 2,786 4,885 2,651 2,039 Market Share %) 13.5% 4.5% 12.4% 17.3% 11.8% 20.7% 11.2% 8.6% PRIVATE-LABEL SEGMENT Offer Price (maximum = 548.97) 29.99 0.00 31.00 30.25 0.00 31.50 31.00 30.78 S/Q Rating (minimum = 5.0 stars) 6.0* 0.0* 5.0* 5.0* 0.0* 5.1* 5.0* 5.1* Pairs Offered / Available (000) 870 0 798 778 0 3,295 871 572 Pairs Sold (000) 870 0 798 778 0 0 462 572 Market Share '%) 25.0% 0.0% 22.9% 22.4 0.0% 0.0% 13.3% 16.4% Note: A market share limitation of 25.0% was imposed by chain retailers to help reduce market domination by a few priveste label suppliers and promote competition among 3 ks Competitive Efforts by Company D E F G Co. D Asia-Pacific Industry vs Ind. A H L Average Avg. INTERNET SEGMENT Retail Price (per unit) 85.00 79,00 92.50 77.00 70.50 70.00 81.25 78.75 79.25 -2.8% Search Engine Advertising (3000:17.500 2.000 15,000 13.500 16,000 17.000 9,000 14.750 13,094 +3.15 Free Shipping Yes No Yes No No No No No Few Below Avg S/Q Rating (1 to 10 stars) 9.0* 5.4* 9.6* 7:44 7.4* 45* 4.5* 8.0* 7.0* +5.74 Model Availability 490 51 500 500 450 498 500 500 436 +14.79 Brand Advertising (5000) 19.000 8,500 25,000 25 500 18.000 20,000 15,000 0 16.375 +55.7% Celebrity Appeal 100 0 0 295 0 125 280 0 100 +195.0% Brand Reputation priorytering 93 56 100 94 73 95 67 67 81 +16.0% Online Orders (000s of pairs) 1,041 90 867 1,190 782 1,186 643 569 796 +49.5% Pairs Sold (5000s of pairs) 1.041 90 867 1,190 782 1,186 643 569 796 +49.5% Market Share (% 16.4% 1.4% 13.6% 18.7% 12.3% 18.6% 10.1% 8.9% 12.5% +6.2pes WHOLESALE SEGMENT Wholesale Price (per pit) 60.75 54.00 66.00 55.00 48.50 49.00 55.25 55.25 55.47 -0.8% S/Q Rating (1 to 10 stars) 9.0* 5.4* 9.6* 7.4* 7.4* 4.5* 4.5* 8.0* 7.0* +5.79 Model railabilit 490 51 500 500 450 498 500 500 436 +14.754 Brand Advertising (5000) 19,000 8,500 25,000 25.500 18.000 20,000 15,000 0 16,375 +55.7% Rebate Offer (Sper pair) 5.00 4.00 5.00 5.00 6.00 5.00 5.00 5.00 5.00 0.0% Delivery Time weeks) 2 wis 3 wis 2.8 wis +7.1% Retailer Support (5 per outlet) 6,500 2.500 4.000 3.000 5.500 5.000 4.000 0 3.813 -21.3% Retailer Outlets 5,329 419 1,531 874 953 3,287 568 769 1,716 -49.1% Celebrity Appeal 100 0 0 295 0 125 280 0 100 +195.0% Brand Reputation prior year 93 56 100 94 73 95 67 67 81 +16.09. Pairs Demanded (000s of pairs) 4,081 685 2.062 3,283 2.256 4.445 2.228 1.663 2,588 +26.9% Gained / Lost (due to stockouts) +118 1201 +91 +145 +99 -243 -83 +74 0 Pairs Sold (000s of pairs 4,199 484 2.153 3,428 2.355 4.202 2.145 1,737 2.588 +32.5% Market Share (%) 20.34 2.3% 10.4% 16.6% 11.4% 20.3% 10.4% 8.4% 12.5% +4.1pes PRIVATE-LABEL SEGMENT Total Offer Price (roximum = 545.47) 29.99 0.00 31.00 30.25 0.00 31.50 30.90 30.13 Private Label S/Q Rating (minimum = 5.0 stars 6.0* 0.0* 5.1* 5.0* 0.0* 5.1* 5.0* 5.1* Pairs (000) Pairs Offered / Available (000s) 1,002 0 905 973 0 4.087 1.004 380 Demand = 4016 Pairs Sold 000 1,002 0 657 973 0 0 1,004 380 Offered = 8,351 Market Share ' 25.0% 0.0% 16.4% 24,2% 0.0% 0.0% 25.0% 9.5% Sold = 4,016 Note: Arrerket share limitation of 25.0% was imposed by chain retailers to help reducerarket domination by a few private label suppliers and promote competition among more suppliers. 3ws 3ws 3 ks 3 ks 3 wis 2 wks No No No Co. D Latin America Competitive Efforts by Company Industry vs Ind. A B C D E F G H I J K L Average Avg. INTERNET SEGMENT Retail Prices per unit) 91.75 78.00 82.50 80.00 70.50 75.00 76.25 80.00 79.25 +0.9 Search Engine Advertising 3000:1 10,500 1,500 15,000 15.250 16.000 17.000 6.000 0 10.156 +50.2% Free Shipping 'Yes No Yes Yes No Some Below Avg S/Q Rating (1 to 10 stars) 8.6* 5.4* 9.4* 7.5* 7.3* 4.5* 3.9* 6.4* 6.6* +13.6% Model Availability 412 50 500 439 450 497 302 500 394 +11.4% Brand Advertising (5000) 11,000 8,000 25,000 25,500 17,000 20.500 15.000 0 15.250 +67.2% Celebrity Appeal 65 0 0 290 0 200 245 0 100 +190.0% Brand Reputation prior year ) 93 56 100 94 73 95 67 67 81 +16.0% Online Orders (000s of pairs) 596 97 1.207 1,238 968 1,263 630 377 797 +55.3% Pairs Sold (5000s of pairs) 596 97 1.207 1.238 968 1263 630 377 797 +55.3. Market Share (%) 9.4% 1.5% 18.9% 19.4% 15.2% 19.8% 9.9% 5.9 12.5% +6.9pts WHOLESALE SEGMENT Wholesale Price (5 per pair) 65.50 54.75 59.00 57.00 48.50 52.00 51.50 55.75 55.50 +2.7% S/Q Rating (1 to 10 stars 8.6* 5.4* 9.4* 7.5* 7.3* 4.5+ 3.9* 6.4* 6.6* +13.6% Model Availability 412 50 500 439 450 497 302 500 394 +11.4% Brand Advertising (5000) 11,000 8,000 25,000 25,500 17.000 20.500 15.000 15.250 +67.2 Rebate Offer (Sper pair 4.00 3.00 5.00 5.00 6.00 5.00 4.00 0.00 4.00 +25.0% Delivery Time (weeks) 2 wks 3 wks 3 wiss 3 wks 3 wis 3 wks 2.9 w +3.4% Retailer Support (5 per bude 3,750 1.500 3.000 2.750 5.000 5,500 3.250 0 3.094 - 11.1% Retailer Outlets 1,480 385 2.782 763 447 3.738 577 752 1.366 -44.1% Celebrity Appeal 65 00 290 0 200 245 0 100 +190.0% Brand Reputation priory 56 100 94 95 67 67 81 +16.0% Pairs Demanded (000s of paits) 1,772 665 3.639 3,304 2.746 5.298 1,893 1,388 2,588 +27.7% Gained / Lost de la sockouts) -70-165 +292 -31 -2.457 -59 -346 +194 -330 Pairs Sold (000s of pairs 1.702 500 3.931 3.273 289 5,239 1,547 1,582 2.258 +45.0% Market Share %) 9.4% 2.8% 21.8% 18.1% 1.6% 29.0% 8.6% 8.8% 12.5% +5.6pes PRIVATE-LABEL SEGMENT Total Offer Price (recimum = 545.50) 36.00 0.00 34.00 31.85 0.00 36.50 35.00 31.83 Private Label S/Q Rating (minimum - 5.0 stari) 6.0* 0.0* 5.0* 5.0* 0.0* 5.1* 5.0* 5.2* Pairs (000) Pairs Offered / Available (000) 1.002 0 905 777 0 2.807 1,005 198 Demand = 4,016 Pairs Sold (000) 1,002 0 905 777 0 130 1.004 198 Offered = 6.694 Market Share '%) 25.0% 0.0% 22.5% 19.3% 0.0% 3.2 25.0% 4.9% Sold = 4016 Note: Ararket are limitation of 25.0% weis imposed by chain retailers to help reduce market domination by a few private label suppliers and promote competition among more suppliers 3 3 wks 93 73 B C D E F G No 326 450 496 300 Co.D Europe Africa Competitive Efforts by Company Industry vs Ind. A H ] K L Average Avg. INTERNET SEGMENT Retail Price (per unit) 95.00 82.00 93.50 82.00 70.50 75.00 85.10 82.75 83.23 -1.5% Search Engine Advertising 30008) 15,500 2.500 15.000 16.750 16,000 17,000 10,000 0 11.594 +44.5% Free Shipping Yes Yes No No No Yes No Some Below Avg S/Q Rating (1 to 10 stars) 8.7* 4.29.6* 7.6* 7.3* 4.5* 4.3* 6.5* 6.6* +15.2% Model Availability 50 500 322 437 435 377 -14.7% Brand Advertising S000) 15.000 9.500 30,000 29,500 20.000 22.000 12.000 0 17,250 +71.05 Celebrity Appeal 45 0 0 0 170 290 0 101 +1970% Brand Reputation prior yeah 93 56 100 94 73 95 67 67 81 +16.0% Online Orders (000s of pairs 581 77 992 1,071 1.058 1,316 747 326 771 +38.9% Pairs Sold (5000s of pain 581 77 992 1,071 1,058 1,316 747 326 771 +38.9% Market Share '%) 9.4% 1.34 16.1% 17.4% 17.2% 21.35 12.1% 5.3% 12.5% +4.9ps WHOLESALE SEGMENT Wholesale Price (per pair 67.00 57.00 67.00 58.00 48.50 52.00 57.50 58.00 58.13 -0.2% S/Q Rating (1 to 10 stars) 8.7* 4.2* 9.6* 7.6* 7.3* 4.5* 4.3* 6.5* 6.6* +15.2 Model Availability 326 50 500 322 450 496 437 435 377 -14.7% Brand Advertising SOOD 15,000 9.500 30.000 29 500 20.000 22.000 12.000 0 17.250 +71.0% Rebate Offer (Sper pair 4.00 3.00 5.00 5.00 6.00 5.00 5.00 3.00 +11.1% Delivery Time weeks 3 wics 1 whes 3 wees 3 wks 3 wis 3 wks 3 wis 3 wks +7.1% Retailer Supports per let) 6,750 3,500 5,000 5.000 5.750 6.500 3,500 0 4,500 +11.1 Retailer Outlets 2,877 563 3,866 1.591 1.521 4.573 542 875 2.051 -22.4% Celebrity Appeal 45 0 0 300 0 170 290 0 101 +197.0% Brand Reputation (prior yesing: 93 56 100 94 73 95 67 67 81 +16.0% Pairs Demanded (000s of pairs 1.739 774 3,197 2.803 3,033 5,510 1,979 1,253 2.536 +10.5% Gained / Lost (duttostockouts +16 +233 +277 -25 -610 -200 -67 +193 -23 Pairs Sold(000s of pairs 1.755 1,007 3.474 2.778 2,423 5,310 1,912 1.446 2,513 +10.5% Market Share () 8.7% 5.0% 17.3% 13.8% 12.0% 26.4 9.5% 7.2 12.5% +1.3pts PRIVATE-LABEL SEGMENT Total Offer Price run-$48.13) 35.50 0.00 35.00 33.85 0.00 36.50 35.64 30.86 Private Label S/Q Rating (minimum = 5.0 stars) 6.0* 0.0* 5.0* 5.0* 0.0* 5.1* 5.0* 5.1* Pairs (000) Pairs Offered / Available (000) 870 0 798 778 0 2.759 870 99 Demand = 3.480 Pairs Sold (000 870 0 798 778 0 164 870 0 Offered = 6,174 Market Share (%) 25.0% 0.0% 22.9% 22.4% 0.0% 4.7% 25.0% 0.0% Sold = 3,480 Nore: A market share limitation of 25.0% was imposed by cain retailers to help reducte market domination by a few private label suppliers and promote competition among more suppliers. 4.50 28 wie 867 North America Competitive Efforts by Company A B C D E F G H J K INTERNET SEGMENT Retail Price (per unit) 96.00 80.00 92.50 79.00 70.50 70.00 82.15 80.75 Search Engine Advertising (9000) 19.000 3,500 20,000 16.750 16.000 17,000 15.000 18,750 Free Shipping Yes No Yes No No No Yes No S/Q Rating (1 to 10 stars) 8.6* 5.3* 9.6* 7.4* 7.2* 4.5* 5.1* 8.5* Model Availability 500 52 500 500 450 493 499 500 Brand Advertising (5000) 20.500 10.000 30.000 30.000 20.000 22.000 19.500 0 Celebrity Appeal 60 0 0 320 0 115 305 Brand Reputation prior years 93 56 100 94 73 95 67 67 Online Orders (000s of pairs) 98 1.098 1.395 794 1.280 1,078 694 Pairs Sold (5000s of pairs) 867 98 1,098 1,395 794 1280 1,078 694 Market Share 11.9% 1.3% 15.0% 19.1% 10.9% 17.5% 14.8% 9.5% WHOLESALE SEGMENT Wholesale Price (per pair 68.75 55.00 66.00 56.00 48.50 49.00 55.50 57.00 S/Q Rating (1 to 10 stan) 8.6* 5.3* 9.6* 7.4* 7.2* 4.5* 5.1* 8.5* Model Availability 500 52 500 500 450 493 499 500 Brand Advertising S0008) 20.500 10.000 30.000 30.000 20.000 22.000 19.500 0 Rebate Offer (s per pair 5.00 3.00 5.00 5.00 6.00 5.00 5.00 4.00 Delivery Time wenks) 2 wees 1 wks 3 we 3 wks 3 wks 3 wks 2 wks Retailer Support Sper outlet 7.750 4.250 5,000 5.250 5.750 6.000 5.000 0 Retailer Outlets 4.589 695 2.492 1.985 1.652 4.226 1,135 1,088 Celebrity Appeal 60 0 0 320 0 115 305 0 Brand Reputation prior yes 93 56 100 94 73 95 67 67 Pairs Demanded (000s of pairs 3,194 924 2.750 3,925 2,687 5,528 2.790 1,786 Gained / Lost (due to stockouts) -11 +132 +166 +143 +99 -643-139 +253 Pairs Sold 000s of pairs) 3,183 1,056 2,916 4,068 2,786 4,885 2,651 2,039 Market Share %) 13.5% 4.5% 12.4% 17.3% 11.8% 20.7% 11.2% 8.6% PRIVATE-LABEL SEGMENT Offer Price (maximum = 548.97) 29.99 0.00 31.00 30.25 0.00 31.50 31.00 30.78 S/Q Rating (minimum = 5.0 stars) 6.0* 0.0* 5.0* 5.0* 0.0* 5.1* 5.0* 5.1* Pairs Offered / Available (000) 870 0 798 778 0 3,295 871 572 Pairs Sold (000) 870 0 798 778 0 0 462 572 Market Share '%) 25.0% 0.0% 22.9% 22.4 0.0% 0.0% 13.3% 16.4% Note: A market share limitation of 25.0% was imposed by chain retailers to help reduce market domination by a few priveste label suppliers and promote competition among 3 ks Competitive Efforts by Company D E F G Co. D Asia-Pacific Industry vs Ind. A H L Average Avg. INTERNET SEGMENT Retail Price (per unit) 85.00 79,00 92.50 77.00 70.50 70.00 81.25 78.75 79.25 -2.8% Search Engine Advertising (3000:17.500 2.000 15,000 13.500 16,000 17.000 9,000 14.750 13,094 +3.15 Free Shipping Yes No Yes No No No No No Few Below Avg S/Q Rating (1 to 10 stars) 9.0* 5.4* 9.6* 7:44 7.4* 45* 4.5* 8.0* 7.0* +5.74 Model Availability 490 51 500 500 450 498 500 500 436 +14.79 Brand Advertising (5000) 19.000 8,500 25,000 25 500 18.000 20,000 15,000 0 16.375 +55.7% Celebrity Appeal 100 0 0 295 0 125 280 0 100 +195.0% Brand Reputation priorytering 93 56 100 94 73 95 67 67 81 +16.0% Online Orders (000s of pairs) 1,041 90 867 1,190 782 1,186 643 569 796 +49.5% Pairs Sold (5000s of pairs) 1.041 90 867 1,190 782 1,186 643 569 796 +49.5% Market Share (% 16.4% 1.4% 13.6% 18.7% 12.3% 18.6% 10.1% 8.9% 12.5% +6.2pes WHOLESALE SEGMENT Wholesale Price (per pit) 60.75 54.00 66.00 55.00 48.50 49.00 55.25 55.25 55.47 -0.8% S/Q Rating (1 to 10 stars) 9.0* 5.4* 9.6* 7.4* 7.4* 4.5* 4.5* 8.0* 7.0* +5.79 Model railabilit 490 51 500 500 450 498 500 500 436 +14.754 Brand Advertising (5000) 19,000 8,500 25,000 25.500 18.000 20,000 15,000 0 16,375 +55.7% Rebate Offer (Sper pair) 5.00 4.00 5.00 5.00 6.00 5.00 5.00 5.00 5.00 0.0% Delivery Time weeks) 2 wis 3 wis 2.8 wis +7.1% Retailer Support (5 per outlet) 6,500 2.500 4.000 3.000 5.500 5.000 4.000 0 3.813 -21.3% Retailer Outlets 5,329 419 1,531 874 953 3,287 568 769 1,716 -49.1% Celebrity Appeal 100 0 0 295 0 125 280 0 100 +195.0% Brand Reputation prior year 93 56 100 94 73 95 67 67 81 +16.09. Pairs Demanded (000s of pairs) 4,081 685 2.062 3,283 2.256 4.445 2.228 1.663 2,588 +26.9% Gained / Lost (due to stockouts) +118 1201 +91 +145 +99 -243 -83 +74 0 Pairs Sold (000s of pairs 4,199 484 2.153 3,428 2.355 4.202 2.145 1,737 2.588 +32.5% Market Share (%) 20.34 2.3% 10.4% 16.6% 11.4% 20.3% 10.4% 8.4% 12.5% +4.1pes PRIVATE-LABEL SEGMENT Total Offer Price (roximum = 545.47) 29.99 0.00 31.00 30.25 0.00 31.50 30.90 30.13 Private Label S/Q Rating (minimum = 5.0 stars 6.0* 0.0* 5.1* 5.0* 0.0* 5.1* 5.0* 5.1* Pairs (000) Pairs Offered / Available (000s) 1,002 0 905 973 0 4.087 1.004 380 Demand = 4016 Pairs Sold 000 1,002 0 657 973 0 0 1,004 380 Offered = 8,351 Market Share ' 25.0% 0.0% 16.4% 24,2% 0.0% 0.0% 25.0% 9.5% Sold = 4,016 Note: Arrerket share limitation of 25.0% was imposed by chain retailers to help reducerarket domination by a few private label suppliers and promote competition among more suppliers. 3ws 3ws 3 ks 3 ks 3 wis 2 wks No No No Co. D Latin America Competitive Efforts by Company Industry vs Ind. A B C D E F G H I J K L Average Avg. INTERNET SEGMENT Retail Prices per unit) 91.75 78.00 82.50 80.00 70.50 75.00 76.25 80.00 79.25 +0.9 Search Engine Advertising 3000:1 10,500 1,500 15,000 15.250 16.000 17.000 6.000 0 10.156 +50.2% Free Shipping 'Yes No Yes Yes No Some Below Avg S/Q Rating (1 to 10 stars) 8.6* 5.4* 9.4* 7.5* 7.3* 4.5* 3.9* 6.4* 6.6* +13.6% Model Availability 412 50 500 439 450 497 302 500 394 +11.4% Brand Advertising (5000) 11,000 8,000 25,000 25,500 17,000 20.500 15.000 0 15.250 +67.2% Celebrity Appeal 65 0 0 290 0 200 245 0 100 +190.0% Brand Reputation prior year ) 93 56 100 94 73 95 67 67 81 +16.0% Online Orders (000s of pairs) 596 97 1.207 1,238 968 1,263 630 377 797 +55.3% Pairs Sold (5000s of pairs) 596 97 1.207 1.238 968 1263 630 377 797 +55.3. Market Share (%) 9.4% 1.5% 18.9% 19.4% 15.2% 19.8% 9.9% 5.9 12.5% +6.9pts WHOLESALE SEGMENT Wholesale Price (5 per pair) 65.50 54.75 59.00 57.00 48.50 52.00 51.50 55.75 55.50 +2.7% S/Q Rating (1 to 10 stars 8.6* 5.4* 9.4* 7.5* 7.3* 4.5+ 3.9* 6.4* 6.6* +13.6% Model Availability 412 50 500 439 450 497 302 500 394 +11.4% Brand Advertising (5000) 11,000 8,000 25,000 25,500 17.000 20.500 15.000 15.250 +67.2 Rebate Offer (Sper pair 4.00 3.00 5.00 5.00 6.00 5.00 4.00 0.00 4.00 +25.0% Delivery Time (weeks) 2 wks 3 wks 3 wiss 3 wks 3 wis 3 wks 2.9 w +3.4% Retailer Support (5 per bude 3,750 1.500 3.000 2.750 5.000 5,500 3.250 0 3.094 - 11.1% Retailer Outlets 1,480 385 2.782 763 447 3.738 577 752 1.366 -44.1% Celebrity Appeal 65 00 290 0 200 245 0 100 +190.0% Brand Reputation priory 56 100 94 95 67 67 81 +16.0% Pairs Demanded (000s of paits) 1,772 665 3.639 3,304 2.746 5.298 1,893 1,388 2,588 +27.7% Gained / Lost de la sockouts) -70-165 +292 -31 -2.457 -59 -346 +194 -330 Pairs Sold (000s of pairs 1.702 500 3.931 3.273 289 5,239 1,547 1,582 2.258 +45.0% Market Share %) 9.4% 2.8% 21.8% 18.1% 1.6% 29.0% 8.6% 8.8% 12.5% +5.6pes PRIVATE-LABEL SEGMENT Total Offer Price (recimum = 545.50) 36.00 0.00 34.00 31.85 0.00 36.50 35.00 31.83 Private Label S/Q Rating (minimum - 5.0 stari) 6.0* 0.0* 5.0* 5.0* 0.0* 5.1* 5.0* 5.2* Pairs (000) Pairs Offered / Available (000) 1.002 0 905 777 0 2.807 1,005 198 Demand = 4,016 Pairs Sold (000) 1,002 0 905 777 0 130 1.004 198 Offered = 6.694 Market Share '%) 25.0% 0.0% 22.5% 19.3% 0.0% 3.2 25.0% 4.9% Sold = 4016 Note: Ararket are limitation of 25.0% weis imposed by chain retailers to help reduce market domination by a few private label suppliers and promote competition among more suppliers 3 3 wks 93 73
