I need help on Capsim Please. Thank you.
1. Identifies the major marketing results for the year just completed, and whether the results are in line with where the department expected to be (current als). Good place for slides showing how the company has done to date. 2..Discusses the marketing strategy. The KRIs for this department can be shared. The use of graphs and numbers (rounded) is useful.This is he result of year 4. Our strategy is Cost Leader with a Product Life Cycle
3.Identifies where the marketing department is headed over the next three years (projections). This is a good place to have slides showing the trend between past results and future projections (graphs).
4.Communicates the major strategies to be used to achieve the goals.
5. Marketing: What do you need to attain by 2026
Market Share
Pricing
Awareness -
Accessibility
I need help in this industry only on Marketing Industry C130985_016 selected statisticsfor round 4 Year 2025 CAPSTONE Traditional Market Segment Analysis COURIER C130985_016 Round 4 December 31, $ Market Share C130985_016 Traditional Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 10,504 10,504 28.4% Andrews 18.84 % Baldwin 15.72 % Chester 15.82% Digby 19.61 % Erie 12.1 % Ferris 17.92 % Next Year's Segment Growth Rate 9.2% Traditional Customer Buying Criteria Expectations Importance 1. Age Ideal Age = 2.0 47% 2. Price $18.00 - 28.00 23% 3. Ideal Position Pfmn 7.8 Size 12.2 21% 4. Reliability MTBF 14000-19000 9% Perceptual Map for Traditional Segment Top Products in Traditional Segment Promo Aware- Name Market Share Units Sold Revision Stock Pfmn to Seg Date Out Coord Sales Budget Cust. Access- ibility 77% 7.8 High End Market Segment Analysis 8.0 COURIER 7.8 1,260 1,169 1,142 1,092 988 982 970 8.0 6.5 8.2 Name Size List Cust. MTBF Age Coord Price Dec 31 Budget ness 12.2 $26.00 16000 1.70 $1,350 76% 12.0 $28.00 19000 1.59 $1,450 87% 12.2 $26.00 15000 1.33 $1,350 76% 12.0 $28.00 18000 1.57 $1,450 87% 13.6 $28.00 16000 2.75 $1,450 89% 11.9 $28.50 18700 1.51 $1,225 77% 12.2 $26.00 14000 1.45 $1.150 71% 11.0 $25.99 14000 1.52 $1.300 74% 12.2 $27.99 14000 1.42 $1,300 74% 10.4 $27.99 14500 2.01 $1.300 74% 14.5 $20.50 13500 4.09 $1.350 79% 14.5 $18.49 13000 7.10 $1,300 74% Primary Units Segment Sold Unit Inven tory Revision Age Date Dec.31 7/21/2025 5/11 2025 9/14 2025 52/2025 4/3/2024 8/3/2025 9/14/2025 7/3/2025 927 2025 6/18 2025 1/15/2025 1/152025 $1,056 $1,200 $1,056 $1,200 $1,200 $1,670 $1,675 $1,600 $1,600 $1,400 $1,056 $1,300 Egg 12% CAPSTONE C130985_016 Round 4 Bold 11% December 31, 2025 Echo 11% Production Information Buddy 10% 2nd Baker 9% Auto Pfmn Size Shift Material Labor Contr. MTBF Daze 9% Capacity mation Price & Next Plant Coord Coord Cost Cost Marg Next Over- Round Utiliz. Cake 9% Round time Agape 9% Aft 9% 13000 5.5 14.5 $18.49 $6.71 $6.72 24% 31% 7.0 1.300 129% Adam 5% 12000 3.0 17.0 $17.99 $4.46 $5.80 41% 73% 7.0 1,100 171% Eat 2% 14500 9.4 10.4 $27.99 $10.29 $10.58 12% 25% 4.5 800 124% Able 2% 14000 9.4 12.2 $27.99 $9.47 $8.97 23% 43% 5.0 700 141% 14000 7.8 11.0 $25.99 $9.30 $ $8.97 22% 43% 5.0 700 141% 22000 12.2 7.5 $37.99 $14.68 $11.20 32% 50% 3.0 500 149% 0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 3.0 500 0% 7.8 80% 77% 80% 80% 51% 50% 84% 84% 84% 77% 84% 960 7.8 9.4 906 545 9.4 238 158 5.5 55 Able Low Acre Low Adam Trad Aft Trad Agape Trad Aim High Art 1.935 97 2,557 0 624 525 1,010 293 1,123 349 749 45 0 0 1/15/2025 7.1 1/29/2022 8.6 6/18/2025 2.0 9/27/2025 1.4 7/3/2025 1.5 11/1/2025 0.7 7/12/2026 0.0 Low End Market Segment Analysis C130985_016 Round 4 December 31, 2025 High End Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment% of Total Industry 4,656 4,656 12.6% Low End Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment% of Total Industry % 13,949 13,949 37.8% Next Year's Seget Growth Rate 16.2% Next Year's Segment Growth Rate 11.7% High End Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 12.5 Size 7.5 43% Ideal Age=0.0 29% 3. Reliability MTBF 20000-25000 19% 4. Price $28.00 - 38.00 9% 2. Age Low End Customer Buying Criteria Expectations Importance 1. Price $13.00 - 23.00 53% 2. Age Ideal Age = 7.0 24% 3. Ideal Position Pfmn 3.7 Size 16.3 16% 4. Reliability MTBF 12000-17000 7% Perceptual Map for High End Segment Top Products in High End Segment Perceptual Map for Low End Segment Top Products in Low End Segment Promo Aware- Pfmn Coord Promo 13.0 Market Name Share MIBF Age Sales Budget 12.5 Cust Access ibility 65% 56% 12.2 12.8 50% Units Sold Revision Stock Pfmn to Seg Date Out Coord 2,557 129 2022 YES 3.0 2,122 6/18/2027 3.0 1,863 1/29 2022 3.0 1,777 1/15 2025 5.5 1,711 525 2017 3.0 1.529 1/12/2027 3.0 1,399 7127 2026 3.0 600 1/15 2025 5.5 390 1/24 2025 5.5 Acre 18% Ebb 15% Cedar 13% Able 13% Bead 12% Dell 11% Feat 10% Eat 4% Fast 3% Cust Size List Coord Price Dec.31 Budget Aware- ness 17.0 $17.99 12000 8.60 $1,400 81% 17.0 S18.50 12000 8.60 $1,350 78% 17.0 $19.00 12000 8.60 $1,150 70% 14.5 $18.49 13000 7.10 $1,300 74% 17.0 $20.00 14000 8.60 $1,450 89% 17.0 $21.00 14000 8.60 $1.225 76% 17.0 $21.00 13000 8.60 $1,100 70% 14.5 $20.50 13500 4.09 $1,350 79% 145 $21.00 12000 4.08 $900 57% $1,400 $1,056 $1,758 $1,300 $1,200 $1.753 $1.278 $1.056 S710 Name Market Units Sold Revision Stock Share to Seg Date Out Dec. Cust Fox 20% 912 10/20/2025 Survey Fist 18% 852 10/23/2025 Aim 16% 28 749 11/1/2025 23 Bid 16% 724 10/72025 20 Duck 15% 683 10/24/2025 23 Cid 13% 596 11/15/2025 18 Adam 2% 79 6/18/2025 16 Aft 1% 29 9/27/2025 15 Bold 0% 17 5/11/2025 9 Buddy 0% 9 52.2025 4 Daze 0% 4 6 83 2025 Agape 0% 2 7/3 2025 12.4 12.5 9.4 Size List Cust MIBF Age Coord Price Dec.31 Budget ness 7.0 $38.00 25000 0.87 $1,300 58% 7.5 $38.00 25000 1.15 $1,300 74% 7.5 $37.99 22000 0.73 $1,200 59% 7.2 $38.00 23500 1.17 $1,400 85% 7.6 $38.50 25000 1.17 $1,250 77% 7.5 $37.00 23000 1.13 $1,100 65% 10.4 $27.99 14500 2.01 $1,300 74% 12.2 $27.99 14000 1.42 $1,300 74% 12.0 $28.00 19000 1.59 $1,450 87% 12.0 $28.00 18000 1.57 $1,450 87% 11.9 S28.50 18700 1.51 $1,225 77% 11.0 $25.99 14000 1.52 $1,300 74% 65% 36% 50% 53% 9.4 8.0 8.0 56% 53% 8.2 7.8 Performance Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 3,945 3,945 10.7% Size Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 3,885 3,885 10.5% Next Year's Segment Growth Rate 19.8% Next Year's Segment Growth Rate 18.3% Performance Customer Buying Criteria Expectations Importance 1. Reliability MTBF 22000-27000 43% 2. Ideal Position Pfmn 13.4 Size 13.2 29% 3. Price $23.00 - 33.00 19% 4. Age Ideal Age = 1.0 9% 1. Ideal Position 2. Age 3. Reliability 4. Price Size Customer Buying Criteria Expectations Pfmn 6.8 Size 6.6 Ideal Age = 1.5 MTBF 16000-21000 $23.00 - 33.00 Importance 43% 29% 19% 9% Perceptual Map for Size Segment Perceptual Map for Performance Segment Top Products in Performance Segment Top Products in Size Segment Name Market Units Sold Revision Stock Share to Seg Date Out Pfmn Coord Sales Budget Dec. Cust Survey Name Market Share Units Sold Revision Stock to Seg Date Out Pfmn Coord 41 39 7.2 6.8 1,046 1,008 960 850 76 Coat 27% Foam 26% Dot 24% Doom 22% Aft 2% Bold 0% 13.4 13.8 13.8 13.7 9.4 Cust Access- ibility 41% 35% 42% 42% 37% 18% Cust Size List MTBF Age Promo Aware- Coord Price Dec.31 Budget ness 13.2 $32.00 27000 1.42 $1,100 64% 12.8 $33.00 27000 1.37 $1,300 74% 12.8 $33.50 27000 1.41 $1,200 74% 12.9 $33.50 27000 0.92 $1,200 63% 12.2 $27.99 14000 1.42 $1,300 74% 12.0 $28.00 19000 1.59 $1,450 87% 9/21 2025 8/19 2025 8/17/2025 7/19 2025 927 2025 5/11 2025 37 $1,591 $1.278 $1,586 SO $1,600 $1,200 Dune 35% Cure 32% Fume 28% Agape 4% Buddy 1% 1,361 1.228 1.099 162 35 6.8 Size List Cust Promo Age MTBF Coord Price Dec.31 Budget Aware- ness 6.4 $33.50 19000 1.36 $1.200 74% 6.6 $32.00 17000 1.35 $1,150 66% 6.0 $33.00 17000 1.27 $1,300 74% 11.0 $25.99 14000 1.52 $1,300 74% 12.0 $28.00 18000 1.57 $1,450 87% 8/17/2025 9212025 9/262025 7/3 2025 5/2 2025 33 7.8 8.0 0 0 5 8.0 I need help in this industry only on Marketing Industry C130985_016 selected statisticsfor round 4 Year 2025 CAPSTONE Traditional Market Segment Analysis COURIER C130985_016 Round 4 December 31, $ Market Share C130985_016 Traditional Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 10,504 10,504 28.4% Andrews 18.84 % Baldwin 15.72 % Chester 15.82% Digby 19.61 % Erie 12.1 % Ferris 17.92 % Next Year's Segment Growth Rate 9.2% Traditional Customer Buying Criteria Expectations Importance 1. Age Ideal Age = 2.0 47% 2. Price $18.00 - 28.00 23% 3. Ideal Position Pfmn 7.8 Size 12.2 21% 4. Reliability MTBF 14000-19000 9% Perceptual Map for Traditional Segment Top Products in Traditional Segment Promo Aware- Name Market Share Units Sold Revision Stock Pfmn to Seg Date Out Coord Sales Budget Cust. Access- ibility 77% 7.8 High End Market Segment Analysis 8.0 COURIER 7.8 1,260 1,169 1,142 1,092 988 982 970 8.0 6.5 8.2 Name Size List Cust. MTBF Age Coord Price Dec 31 Budget ness 12.2 $26.00 16000 1.70 $1,350 76% 12.0 $28.00 19000 1.59 $1,450 87% 12.2 $26.00 15000 1.33 $1,350 76% 12.0 $28.00 18000 1.57 $1,450 87% 13.6 $28.00 16000 2.75 $1,450 89% 11.9 $28.50 18700 1.51 $1,225 77% 12.2 $26.00 14000 1.45 $1.150 71% 11.0 $25.99 14000 1.52 $1.300 74% 12.2 $27.99 14000 1.42 $1,300 74% 10.4 $27.99 14500 2.01 $1.300 74% 14.5 $20.50 13500 4.09 $1.350 79% 14.5 $18.49 13000 7.10 $1,300 74% Primary Units Segment Sold Unit Inven tory Revision Age Date Dec.31 7/21/2025 5/11 2025 9/14 2025 52/2025 4/3/2024 8/3/2025 9/14/2025 7/3/2025 927 2025 6/18 2025 1/15/2025 1/152025 $1,056 $1,200 $1,056 $1,200 $1,200 $1,670 $1,675 $1,600 $1,600 $1,400 $1,056 $1,300 Egg 12% CAPSTONE C130985_016 Round 4 Bold 11% December 31, 2025 Echo 11% Production Information Buddy 10% 2nd Baker 9% Auto Pfmn Size Shift Material Labor Contr. MTBF Daze 9% Capacity mation Price & Next Plant Coord Coord Cost Cost Marg Next Over- Round Utiliz. Cake 9% Round time Agape 9% Aft 9% 13000 5.5 14.5 $18.49 $6.71 $6.72 24% 31% 7.0 1.300 129% Adam 5% 12000 3.0 17.0 $17.99 $4.46 $5.80 41% 73% 7.0 1,100 171% Eat 2% 14500 9.4 10.4 $27.99 $10.29 $10.58 12% 25% 4.5 800 124% Able 2% 14000 9.4 12.2 $27.99 $9.47 $8.97 23% 43% 5.0 700 141% 14000 7.8 11.0 $25.99 $9.30 $ $8.97 22% 43% 5.0 700 141% 22000 12.2 7.5 $37.99 $14.68 $11.20 32% 50% 3.0 500 149% 0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 3.0 500 0% 7.8 80% 77% 80% 80% 51% 50% 84% 84% 84% 77% 84% 960 7.8 9.4 906 545 9.4 238 158 5.5 55 Able Low Acre Low Adam Trad Aft Trad Agape Trad Aim High Art 1.935 97 2,557 0 624 525 1,010 293 1,123 349 749 45 0 0 1/15/2025 7.1 1/29/2022 8.6 6/18/2025 2.0 9/27/2025 1.4 7/3/2025 1.5 11/1/2025 0.7 7/12/2026 0.0 Low End Market Segment Analysis C130985_016 Round 4 December 31, 2025 High End Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment% of Total Industry 4,656 4,656 12.6% Low End Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment% of Total Industry % 13,949 13,949 37.8% Next Year's Seget Growth Rate 16.2% Next Year's Segment Growth Rate 11.7% High End Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 12.5 Size 7.5 43% Ideal Age=0.0 29% 3. Reliability MTBF 20000-25000 19% 4. Price $28.00 - 38.00 9% 2. Age Low End Customer Buying Criteria Expectations Importance 1. Price $13.00 - 23.00 53% 2. Age Ideal Age = 7.0 24% 3. Ideal Position Pfmn 3.7 Size 16.3 16% 4. Reliability MTBF 12000-17000 7% Perceptual Map for High End Segment Top Products in High End Segment Perceptual Map for Low End Segment Top Products in Low End Segment Promo Aware- Pfmn Coord Promo 13.0 Market Name Share MIBF Age Sales Budget 12.5 Cust Access ibility 65% 56% 12.2 12.8 50% Units Sold Revision Stock Pfmn to Seg Date Out Coord 2,557 129 2022 YES 3.0 2,122 6/18/2027 3.0 1,863 1/29 2022 3.0 1,777 1/15 2025 5.5 1,711 525 2017 3.0 1.529 1/12/2027 3.0 1,399 7127 2026 3.0 600 1/15 2025 5.5 390 1/24 2025 5.5 Acre 18% Ebb 15% Cedar 13% Able 13% Bead 12% Dell 11% Feat 10% Eat 4% Fast 3% Cust Size List Coord Price Dec.31 Budget Aware- ness 17.0 $17.99 12000 8.60 $1,400 81% 17.0 S18.50 12000 8.60 $1,350 78% 17.0 $19.00 12000 8.60 $1,150 70% 14.5 $18.49 13000 7.10 $1,300 74% 17.0 $20.00 14000 8.60 $1,450 89% 17.0 $21.00 14000 8.60 $1.225 76% 17.0 $21.00 13000 8.60 $1,100 70% 14.5 $20.50 13500 4.09 $1,350 79% 145 $21.00 12000 4.08 $900 57% $1,400 $1,056 $1,758 $1,300 $1,200 $1.753 $1.278 $1.056 S710 Name Market Units Sold Revision Stock Share to Seg Date Out Dec. Cust Fox 20% 912 10/20/2025 Survey Fist 18% 852 10/23/2025 Aim 16% 28 749 11/1/2025 23 Bid 16% 724 10/72025 20 Duck 15% 683 10/24/2025 23 Cid 13% 596 11/15/2025 18 Adam 2% 79 6/18/2025 16 Aft 1% 29 9/27/2025 15 Bold 0% 17 5/11/2025 9 Buddy 0% 9 52.2025 4 Daze 0% 4 6 83 2025 Agape 0% 2 7/3 2025 12.4 12.5 9.4 Size List Cust MIBF Age Coord Price Dec.31 Budget ness 7.0 $38.00 25000 0.87 $1,300 58% 7.5 $38.00 25000 1.15 $1,300 74% 7.5 $37.99 22000 0.73 $1,200 59% 7.2 $38.00 23500 1.17 $1,400 85% 7.6 $38.50 25000 1.17 $1,250 77% 7.5 $37.00 23000 1.13 $1,100 65% 10.4 $27.99 14500 2.01 $1,300 74% 12.2 $27.99 14000 1.42 $1,300 74% 12.0 $28.00 19000 1.59 $1,450 87% 12.0 $28.00 18000 1.57 $1,450 87% 11.9 S28.50 18700 1.51 $1,225 77% 11.0 $25.99 14000 1.52 $1,300 74% 65% 36% 50% 53% 9.4 8.0 8.0 56% 53% 8.2 7.8 Performance Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 3,945 3,945 10.7% Size Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 3,885 3,885 10.5% Next Year's Segment Growth Rate 19.8% Next Year's Segment Growth Rate 18.3% Performance Customer Buying Criteria Expectations Importance 1. Reliability MTBF 22000-27000 43% 2. Ideal Position Pfmn 13.4 Size 13.2 29% 3. Price $23.00 - 33.00 19% 4. Age Ideal Age = 1.0 9% 1. Ideal Position 2. Age 3. Reliability 4. Price Size Customer Buying Criteria Expectations Pfmn 6.8 Size 6.6 Ideal Age = 1.5 MTBF 16000-21000 $23.00 - 33.00 Importance 43% 29% 19% 9% Perceptual Map for Size Segment Perceptual Map for Performance Segment Top Products in Performance Segment Top Products in Size Segment Name Market Units Sold Revision Stock Share to Seg Date Out Pfmn Coord Sales Budget Dec. Cust Survey Name Market Share Units Sold Revision Stock to Seg Date Out Pfmn Coord 41 39 7.2 6.8 1,046 1,008 960 850 76 Coat 27% Foam 26% Dot 24% Doom 22% Aft 2% Bold 0% 13.4 13.8 13.8 13.7 9.4 Cust Access- ibility 41% 35% 42% 42% 37% 18% Cust Size List MTBF Age Promo Aware- Coord Price Dec.31 Budget ness 13.2 $32.00 27000 1.42 $1,100 64% 12.8 $33.00 27000 1.37 $1,300 74% 12.8 $33.50 27000 1.41 $1,200 74% 12.9 $33.50 27000 0.92 $1,200 63% 12.2 $27.99 14000 1.42 $1,300 74% 12.0 $28.00 19000 1.59 $1,450 87% 9/21 2025 8/19 2025 8/17/2025 7/19 2025 927 2025 5/11 2025 37 $1,591 $1.278 $1,586 SO $1,600 $1,200 Dune 35% Cure 32% Fume 28% Agape 4% Buddy 1% 1,361 1.228 1.099 162 35 6.8 Size List Cust Promo Age MTBF Coord Price Dec.31 Budget Aware- ness 6.4 $33.50 19000 1.36 $1.200 74% 6.6 $32.00 17000 1.35 $1,150 66% 6.0 $33.00 17000 1.27 $1,300 74% 11.0 $25.99 14000 1.52 $1,300 74% 12.0 $28.00 18000 1.57 $1,450 87% 8/17/2025 9212025 9/262025 7/3 2025 5/2 2025 33 7.8 8.0 0 0 5 8.0
