I need help on this paper. My paper needs to meet the criteria. My paper is at the very bottom. The criteria states:

The MKTG525 Course Project is the creation of a strategic Marketing Plan (paper drafts and final version) and summary presentation.

Assignment Details

Conduct research online or in the DeVry Library and strategic Marketing Plan following the steps below and summarize the plan in a presentation.

1. Read Appendix 1 in your textbook to gain a thorough understanding of a strategic marketing plan and its component sections.
2. Identify a company that has a portfolio of products and/or services that you regularly purchase or utilize, or in which you are otherwise interested.
3. Recommend a new product or service to add to the company's portfolio
4. Conduct a Porter's Five Forces analysis
5. Conduct a SWOT analysis
6. Conduct a market analysis
7. Establish strategic objectives
8. Identify issues in the marketing environments
9. Recommend marketing activities and programs
10. Establish a budget and determine BEP
11. Recommend controls to monitor and measure success
12. Capture the value of this assignment in a self-reflection.

WEEKDELIVERABLEWeek 2Marketing Plan, Draft 1

Your paper should include the following components:

• Portfolio Review
• Porter's Five Forces
• SWOT Analysis

Week 4Marketing Plan, Draft 2

Your paper should include the following components:

• Market Analysis
• Strategic Objectives

Week 6Marketing Plan, Draft 3

Your paper should include the following components:

• Environmental Issues
• Action Programs
• Budget and Breakeven-Point (BEP)

Week 8Course Project Presentation and Peer Review

• Upload your PowerPoint Presentation to the Discussion area (to receive peer comments to improve your Final Paper and credit for your presentation).

Course Project, Final Paper

Your paper should include the following components:

• Executive Summary
• Controls
• Self-Reflection

Paper Outline

Your final paper will contain all of the sections shown below.

WEEK DEADLINE

SECTIONDESCRIPTIONWeek 8Executive SummaryIn one or two paragraphs, summarize your marketing plan.

NOTE: It may be easiest to section last, after you have written the rest of the paper.Week 2Portfolio ReviewReview the company and its current business portfolio, and recommend one new product or service to add to the existing portfolio.Week 2Porter's Five ForcesUse Porter's Five Forces model to analyze the industry's:

1. competitive rivalry,
2. threat of new entrants,
3. bargaining power of suppliers,
4. bargaining power of customers, and
5. threat of substitute products or services.

Week 2SWOT AnalysisConduct environmental scans to analyze the internal strengths and weaknesses, and the external opportunities and threats relative to your proposed new product or service. Present your findings in a SWOT analysis.

NOTE: Some of the information from your Porter's Five Forces analysis may be re-used in your SWOT analysis where applicable.Week 4Market AnalysisAnalyze and describe the target market for your new product or service in terms of:

• segmentation,
• size,
• accessibility, and
• value.

Week 4Strategic ObjectivesEstablish and present objectives for your new product or service related to each of the following strategies:

• Marketing Strategy
• Positioning Strategy
• Product Strategy
• Pricing Strategy
• Distribution Strategy
• Marketing Communication Strategy

Week 6Environmental IssuesAssess and present the issues faced in the micro- and macroenvironments that threaten the accomplishment of your objectives.Week 6Action ProgramsRecommend marketing activities and programs that align with your recommended objectives.Week 6Budget and Breakeven-PointEstablish a budget for your recommended action programs, and determine the BEP for profitability.Week 8ControlsRecommend controls that will monitor and measure the success of your recommended action programs.Week 8Self-ReflectionOn a separate page, paragraph or two about what you gained by completing the Course Project and how you can apply it to your professional career, whether or not you plan a career in marketing.

Weeks 2, 4, and 6 Rubrics: Course Project Paper Drafts 1, 2, and 3

Drafts 1, 2 and 3

Points

%

Description

Good quality content

25

33

Use of high-quality sources. Ideas and data are relevant and reported accurately.

Clarity

20

27

Ideas are expressed clearly.

Includes all sections

15

20

Covers all sections of the marketing plan required for the respective week's submission.

Editing and formatting

15

20

Submission was carefully revised, edited, and proofread. Follows APA guidelines and demonstrates graduate-level writing.

Total

75

100%

A quality paper will meet or exceed all of the above requirements.

Week 8 Rubric: Course Project Final Paper

Final Draft

Points

%

Description

Documentation and formatting

35

17.5

Follows Course Project guidelines.

Organization and cohesiveness

35

17.5

Report is well organized in a logical sequence and provides a plan that could be successfully implemented.

Editing

35

17.5Report was carefully revised, edited, and proofread.

Content

95

47.5

Relevant and high-quality data and ideas presented as a result of careful analysis and creative interpretation, manifesting in a practical implementation plan. Covers all sections of the marketing plan.

Total

200

100%

A quality paper will meet or exceed all of the above requirements.

My paper:

Marketing Plan Draft 3

"Portfolio Review"

JFC or "Jollibee Foods Corporation" has various establishments and controls an arrangement of nutriment burger joints inside the "Jollibee" brand inside the "Philippines." Currently JFC or Jollibee Foods Corporation has a consolidated all out of "4,543 restaurants in operation worldwide including stores in the Philippines, USA, Guam, Canada, Kuwait, Brunei, Taiwan, Indonesia, Malaysia, Vietnam, Singapore, Hong Kong, China, Saudi Arabia, Dubai, and the United Arabs Emirates (UAE) (Yahoo Finance, 2019)."

"For Jollibee to expand within the U.S., it made a buying deal of 47% share of bonds on a Mexican restaurant called Tortas Frontera which was grounded within the u. s. last September 2018. Jollibee likewise decided to possess a combined project with a Chinese American restaurant called Panda Express Restaurant Group, Inc to be functioned within the Philippines with a 50-50 percent stake. Jollibee offers breakfast, burgers, noodles, kid's meals, beverages, sandwiches, rice meals, desserts and sides. The hamburger that they serve are 100% pure beef and thus the fried chicken is well seasoned and crispy. Jollibee Foods Corporation was founded in 1975 and is headquartered in Pasig City, the Philippines (Plunkett Research, LTD, n.d.)." I insist to take an interest and recommend Jollibee is to have "a grilled chicken recipe as a healthy choice for the consumers."

"Porter's Five Forces"

Rivalry in the Game

"Jollibee" has different sustenance foundation that has begun in Philippines and joins a headquarter that is inside the City of Industry, CA. In December 2016, the foundation controls about 900 something "Jollibee" coffee shops inside the Philippines and about a 100 something cafes (at least 1000 are diversified while the rest of possessed) are inside the worldwide market. The contenders for the organization incorporate of Kentucky Fried Chicken or KFC, Pizza Hut, McDonalds, Burger King and Denny's simply to call a few. "Jollibee" is a company that decide at a low rate which could be an unsteady reason for its prosperity identified with different enterprises which lets the Jollibee Company to be more forceful inside the nourishment business. "Although Jollibee and McDonalds have the identical menu, their products are served with a native taste to the ethnicity within the Philippines different from McDonalds which took an American flavor within the Philippine market without offering the native flavor. for instance, the agreed payment for a Jollibee restaurant is amongst 15-30 million pesos (local currency) or amongst $265,000 - $535,000 U.S. Dollars within the Philippines and amongst $450,000 - $800,000 U.S. Dollars within the U.S. (Direct, 1998)."

New Rivalry into the Game

Adversaries inside the diners like Pizza Hut, McDonalds, Burger King, and KFC which are prosperous, "Jollibee" doesn't have any second possible new rivalry inside the business anyway there are moreover various associations of the contenders arranged round the Jollibee restaurant zones. the benefit of expanding charges and moreover the lower costs of the food just to open a "Jollibee inside the Philippines or perhaps the U.S." will let sustenance industry to be continuously genuine inside the market business. The peril of progressing rivalry to the business is assessed low to middle of the road. people who are basically combining the nutriment industry must go head to head segment limits. they'll not just have a prominent essential need economy of arrangements once they start a fast food industry or possibly things that differentiate from various bistros anyway may need to go facing customers that are given to Jollibee's potential suppliers.

Getting to materials for cheap food business is unreservedly available close by, yet realistic from flanking countries. A model will be a result of the how eminent the cost is in the "Philippines, Jollibee could make the source and cost of rice in Cambodia, Vietnam or Thailand." The shoppers of an institution can sporadically cover loads on existent organizations. Moreover, clients purchase in little limit, so they would have less power anyway there is inadequate exchanging cost with the goal for Jollibee to have the option to pick up and look after shoppers.

Importance of consumers

The altitude of domination that the consumers have is between intermediate and eminent. There is multitude available convenience food chain within the "Philippines and global market, that the customers can choose where they would like to eat, however because Jollibee" rate of commodity is low it appeals to a lot of consumers that can sustain their chows. Nonetheless, accomplishing an alteration from "Jollibee to McDonalds" does not eminent influence the pockets of the consumers, the low rate is a source of barrier for "Jollibee" to gain above-average revenues.

The insecurity of equivalency of commodity

Equivalency of item makes a danger. There are large number of parts that have the indistinguishable movement on account of the segments they use at "Jollibee," any sort of food can get the indistinguishable result, some with a periodic rate, these inclination have the ability to move toward the extravagance of "Jollibee", and low redirect rate is that the main thing that is complex.

"SWOT Analysis"

"The SWOT analysis examines the strengths, weaknesses, opportunities and threats facing a given entity (Doole &Lowe, 2012). Applying SWOT to Jollibee gives insight into" what the brand is confronting by and by. Jollibee's greatest quality is its reliable clients and brand picture. Jollibee's greatest shortcoming would even be its greatest qualitythe Filipino populace; this can be on the grounds that "Jollibee" is so fixated on this particular gathering of people for satisfaction. Jollibee's greatest possibility is that the possibility to surpass and grow comprehensively. Finally, Jollibee's greatest danger would be its rivals; the food business is fantastically immersed with numerous organizations, all of different contributions and quality inside the market.

"Strengths:"

Quality appearance is outstanding amongst devoted consumers and in the business

"Culturally adaptive (i.e. to the Filipinos)"

Group and consumer focused

"Continued financial success"

"Dominant chain in Philippines"

"Weaknesses:"

Dependent on Filipino population

Worldwide nearness not comparable to contenders, for example, McDonalds or Yum.

Food Product Improvement

"Opportunities:"

Grow globally / International Market Organization

Social media marketing / use of technology

Unique item contributions/being unique in relation to major worldwide brands, for example, Burger King.

Ordering system online

"Threats:"

Competitors

Bargaining power of consumers

Healthiness scourges, for example, weight

Healthiness ways of life and dietary patterns on the climb.

Product substitution

Economic of Scale

"Marketing Analysis"

Jollibee Foods Corporation (JFC) is better known for in my opinion "The Bee." Or having dinner with The Bee, that's if I am having a meal at Jollibee. The Bee is Jollibee's red and yellow mascot or better known as the bumble bee. Individuals of any age love to feast here. Jollibee's mascot makes each child and children on a basic level make the most of their dinner more. A slogan that Jollibee uses, called "Langhap-Sarap" which means "a style of expressing a positioning or delicious taste." (Roberto, D., & Roberto, A. 2014, April 11). Jollibee's marketing ideology is to be near to the Filipino Community beyond its competition. There was wide mindfulness that "Jollibee" was a nearby "Filipino" assistance business foundation that had caught the extraordinary "Filipino" flavor, so it spoke to enthusiastic or "pam-Pinoy" senses. The chain additionally engaged an expansive cross-segment of the populace that felt agreeable and particularly at home in a situation where the group conversed with them in the neighborhood language, not at all like different outlets where the crew talked in English and where the air may be seen by some as anticipating an elitist advance.

"The Jollibee chain had customized" its promoting techniques to enhance the "Filipino culture" and way of life. "What occurs in the typical Filipino family is that ends of the week are saved particularly for youngsters," takes note of a "Filipino" business investigator, "and guardians attempt to ask their youngsters where they want to eat. Jollibee" spoke to kids with available play exercises and a form of charming characters.

Strategic Objectives

"Marketing"

The advertising method of "Jollibee Food Corporation" is to attract and exceptionally marketed utilizing similar media outlets including TV, Radio, Newsprint and that's just the beginning, they should have burn through a large number of their spending plan to keep steady over the psyche of their clients particularly among the Filipino Community.

According to Lifestyle, "Jollibee Foods Corporation and Smart Communications, Inc. are partnering to give millions of Smart, Sun and Talk 'n Text subscribers the most exciting langhap-sarap reasons to earn points through its rewards program." (BooksHeadlines, A. 2016, May 23).

"Positioning"

Promising peak traffic needs an accentuation on store area and situating "Jollibee" in the psyches of the consumer as a spot that they would appreciate eating cheap food. This requires legal trademark and situating of the operation advertised. "Jollibee" likewise expect itself as world class and not a neighborhood line.

"Product"

"Jollibee Foods" have started out as an ice cream "parlor named Magnolia." Jollibee Foods had transition from an ice cream parlor to present hot meals and sandwiches. From this modest venture the idea of a low-price food cheeseburger business was construct, and "Jollibee" has expanded as far as earnings and concentric enhancement. "In 1978 the organization started a pastry kitchen and by 1986 it was working its first universal restaurant in Taiwan." (Rarick, C., Falk, G., & Barczyk, C. 2012). With the securing and advancement of additional bistro ideas, "Jollibee" initiate itself into a diversity of food operation organizations as well as breakfast bistros pizza establishment, teahouse and a Chinese cheap food chains. Quite a bit of this enhancement has come as of late. While for the most part known for its Jollibee cheeseburger establishment, the company has drift into several extra inexpensive food territories, essentially expand its number of avenues and geological incorporation.

Jollibee is one of the most famous cheap food chains on the planet. It is known for its Chickenjoy, Yum Burger and Jolly Spaghetti. If you are a first time at Jollibee, I would recommend trying their products chicken joy which this is the Filipino version to the KFC fried chicken and the peach mango pie.

"Pricing"

Valuing system "Jollibee" utilizes Competitor-based evaluating. Jollibee is a value taker that must acknowledge the going business sector cost dictated by the powers of interest and gracefully. Their item is evaluated with the 'going rate' or in accordance with the costs charged by direct contenders. Jollibee has a variety of meal combo that you can have with your chicken joy.

As the world is dealing with COVID-19, Jollibee is serving visitors by means of drive-through, carryout and has additionally propelled conveyance by means of Door Dash over the United States and Canada.

Environmental Issues

Jollibee comprehends the salary dissemination in the Asian Markets. It offers suppers which the vast majority of the populace can bear. Organizations are affected by charge rates, expansion. Financial components influence the crude materials required inside organization tasks, for example, cost of oil. Different elements incorporate expansion rate, wage rate, and average cost for basic items. The position and current economy pattern for example developing, stale or decrease. The trade rates variances and its relationship with organization.

A company that values family. Jollibee has an excellent comprehension of the Filipino culture and taste. Expanding the consciousness of inexpensive food on wellbeing. More organizations are offering more beneficial determinations. Industry been scrutinized by focusing on little youngsters in promoting and advertising. There is an adjustment in populace development rate and age variables, and its effects on association. Jollibee knows their target audience very well the traditional family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player.

Innovation assumes a key job in the development of the organization JFC grasping the significance of staying aware of changes in business registering and innovation. The innovation speculation is critical to the organization as a result of the opposition occurring in the business. The mechanical condition is better than expected pay and advantages among staff. It has imaginative items and present day and cutting-edge hardware. Access of contenders to the new advancements and its effect on their item improvement or great administrations.

"Action Program"

"Jollibee" portable vehicles are searched out for their moderateness as well as also for their wistfulness; and their prevalence keeps on rising. Lately, the food truck resurgence was powered by a mix of post-recessionary components. The idea is for "Jollibee" would be, is to buy 3 food vehicles for each "Jollibee" eatery lines. The food vehicle will be available in big Cities, for events such as sports games.

"Budget and Break-Even Point (BEP)"

The spending plan and breakeven point lets the business to gadget an expansive comprehension of whether the association plan will be a triumph. Knowing the stage where the salary rises to the expense permits the business to arrange and for potential advances basic to begin the undertaking. The organizations fixed expenses would be $10 per. The breakeven point is offering the food for the duration of the day to be productive.

"Reference"

JOLLIBEE FOODS CORP (JBFCY) Stock Price, Quote, History & News. (2020, July 20).Retrieved July 20, 2020, from https://finance.yahoo.com/quote/JBFCY?p=JBFCY

PLUNKETT, J. W. (2019). PLUNKETT'S FOOD INDUSTRY ALMANAC 2019: Food & beverages industry market research, statistics, ... trends & leading companies. Place of publication not identified: PLUNKETT RESEARCH.

Home. (n.d.). Retrieved July 20, 2020, from https://www.franchisedirect.com/jollibee-franchise-costs-fees/ufoc/

Doole, I. and Lowe, R. 2012. International Marketing Strategy: Analysis, Development, and Implementation, Sixth Edition. Hampshire; Cengage Learning.

(n.d.). Retrieved August 03, 2020, from https://www.jollibee.com.ph/about-us/the-commisary/

Anjalicutek. (2020, February 29). Marketing Strategy of Jollibee. Retrieved August 03, 2020, from https://www.managementpedia.com/threads/marketing-strategy-of-jollibee.209245/

Unknown. (1970, January 01). Marketing strategy of jollibee. Retrieved August 03, 2020, from http://magallanesnora.blogspot.com/2012/08/marketing-strategy-of-jollibee.html

Rarick, C., Falk, G., & Barczyk, C. (2012). THE LITTLE BEE THAT COULD: JOLLIBEE OF THE PHILIPPINES V. MCDONALD'S. Journal of the International Academy for Case Studies, 18(3), 83-88. Retrieved from https://search-proquestcom.devry.idm.oclc.org/docview/1037815152?accountid=44759

Business overview of jollibee foods corporation By Leonardo R. Garcia January 2016 Retrieved from https://essaylead.com/business-overview-of-jollibee-foods-corporation-2747/

Roberto, D., & Roberto, A. (2014, April 11). Retrieved August 17, 2020, from https://www.pressreader.com/philippines/philippine-daily-inquirer- 1109/20140411/282218008769212

Arts and Books Arts and Culture , , F., , C., , C., Culture, A., ArtsHeadlines, & BooksHeadlines, A. (2016, May 23). Smart rewards subscribers with free Jollibee langhap-sarap treats. Retrieved August 17, 2020, from https://lifestyle.inquirer.net/229340/smart-rewards-subscribers-with-free-jollibee- langhap-sarap-treats/