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I need help please to Identify ONE major issue for Starbuck Starbucks in 2020: Is the Company on Track to Achieve Attractive Growth and

I need help please to Identify ONE major issue for Starbuck " Starbucks in 2020: Is the Company on Track to Achieve Attractive Growth and Operational Excellence? I need to identify the core problem or issue facing the company "Starbucks". So I will be able to prove it and directly link the issue to the analysis that I should use the most recent financial statements for Starbucks Starbucks Corporation - Financial Data - Annual Reports complete a financial analysis of the company. I need to use the financial ratios : Profitability ratios, Liquidity ratios, Leverage ratios, Activity ratios, Other important measures of financial performance : Dividend yield on common stock, Price-to-earnings (P/E) ratio, Dividend payout ratio, Internal cash flow, Free cash flow The issue should not be What problem needs to be solved? The issue should not be a problem with its underlying causes and should not be what does management need? Is the issue pervasive? I should no just restate minor problems or symptoms pointed out in the case. I should Consider the big picture, rank the issues, and identify the most important one

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