Question
I need help to answer the questions and summarize the case: Case 13.1, Volkswagen's Dieselgate Nightmare. Discussion Questions 13-7. Assess VW's response to the Dieselgate
I need help to answer the questions and summarize the case:
Case 13.1, Volkswagen's "Dieselgate" Nightmare.
Discussion Questions
13-7. Assess VW's response to the Dieselgate scandal in terms of the effectiveness of its marketing communications.
13-8. Some VW diesel owners were reluctant to get the emissions-control updates because they were satisfied with their cars' performance. Is it ethical for car owners to continue driving their cars even though they know the vehicles are emitting high levels of pollutants?
13-9. Do you think VW will be able to transform itself into a leader in electric vehicles? Or does Tesla have an insurmountable first-mover advantage?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
