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I need help to build a Marketing Planon Phone Case (product) as follows: Clearly make the name/nature of the project for phone case Industry Profile
I need help to build a Marketing Planon Phone Case (product) as follows:
- Clearly make the name/nature of the project for phone case
- Industry Profile
- Tell more about the industry; potential market
- What is the current size of your industry? --- you may have to research the online industry resources available
- Growth Potential.
- Tell if there is room in the growth market; can the market absorb another product like yours? Is this a growth, stable, or declining industry? You need to know to define your strategy
- Geographic Location
- Where would you locate the business? Where would you sell your product/service, and why
- Industry Trend
- What is the trend in the industry that you are trying to market your product/service; what effect does technology have on your business
- Seasonality Factors (if necessary)
- Is the product service/product be sold at a particular season? If so, how would you sustain the business
- Profit Characteristics
- What are the profit characteristics in this industry --- marginal, high, etc.
9. Distribution Channel
A. How would the product be sold
Retail stores, direct sales to consumers, middle entity, etc.
B. Basis for Competition
How do you intend to compete in the market -(strategy) low price, differentiation (high), quality, etc.
C. Customer Profile
Who are the customers you intend to sell or market?
D. Target Market
Explain the target market for the product
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