I need help turning what Ive done so far into a marketing plan, I am overwhelmed trying to figure this out and am running out of time. I need to follow the outline below and write under each topic heading. I just need enough to do it myself because I am getting confused at how to work this all together and my job is requiring more time than anyone was expecting this month. It is continuing from this Executive Summary for context:

Elevator Pitch

Have you ever tried buying organic food and have it be so expensive that you just cant afford it? I am the co-owner of a new organic grocery store that has partnered with local farms. We offer high-quality organic foods at affordable prices. We at Greens Organic Grocery challenge you to find a better price for the same quality.

Executive Summary: Green's Organic Groceries - Making Affordable Organic Food Accessible

Green's Organic Groceries is on a mission to make high-quality organic food affordable for our community. With a focus on quality, affordability, community engagement, and sustainability, our grocery store is set to revolutionize the way people access organic products.

Affordability Meets Quality Organic food is often associated with premium prices, making it inaccessible to many. Green's Organic Groceries breaks this stereotype by offering organic staples at a fraction of the cost. For essentials like eggs, our prices are up to 61% lower, milk 94% less, and apples 49% cheaper compared to competitors. We've achieved this by forming strategic partnerships with local farmers, dairies, and ranches.

Supporting Local Agriculture We are deeply committed to supporting local agriculture and integrating ourselves into the community. Our approach is to identify potential organic produce candidates from local farms and offer them mutually beneficial partnerships. These partnerships include ongoing training and professional assistance from Green's Organic Groceries. Even small acreages can become thriving organic farms under our guidance. We aim to create a sustainable ecosystem where both farmers and consumers benefit, thus maintaining a younger population within our community.

Nurturing Farming Excellence For the first two years, our partner farmers receive professional assistance to improve their organic produce. Our continuous evaluation and support system ensures a consistent supply of high-quality organic food. We seek out additional farms every two years, fostering growth and diversity among our suppliers. At the end of a five-year contract, our partner farmers have three options: renew the contract, end the partnership, or opt for an extended contract with increased financial assistance for land development.

Community Engagement We understand the importance of community involvement. Green's Organic Groceries hosts two cooking competitions annually, showcasing products from our store while providing a platform for local chefs to shine. We offer booth spaces to our partner farmers to promote their products during these events. Additionally, we collaborate with local food kitchens and charities to provide meals for the homeless once a month, emphasizing our commitment to community welfare. Moreover, we offer scholarships to students pursuing careers in organic farming, furthering our dedication to sustainable farming practices.

In summary, Green's Organic Groceries is not just a grocery store; it's a movement aimed at revolutionizing access to affordable, high-quality organic food, supporting local agriculture, and fostering community engagement. We invite you to join us in this exciting journey toward a healthier, more sustainable future, where everyone can enjoy the benefits of organic food without breaking the bank. Green's Organic Groceries: Affordable, Organic, and for the Community.

OUTLINE

Background: Find sources on how to conduct a focus group to familiarize yourself with the process. Some sources suggested for this are Designing and Conducting Focus Group Interviews by Richard A. Krueger and on CommuniityToolBox in Chapter 3 Section 6. Conducting Focus Groups.

Questions: Determine three things about how potential customers think about their purchases of your product or service that you would like to know. Open-ended questions are what you should aim for.

Moderator: Being an effective moderator includes skills similar to that of a salesperson who travels. They can think on their feet while dealing with customers from various backgrounds, and differing needs, and have agile thinking while problem-solving. They should have a high level of listening and organization skills. You may find a skilled moderator in the areas of hosting, debate competitors, or someone who is able to do a great interview. You can also check with the local university to see if there are students or professors with experience whom you can hire.

Location: Use a location that is comfortable and offers few distractions. To hear what is going on, it is suggested to use a baby monitor so you can listen to the focus group as it happens. The use of a tape recorder or similar recording device is heavily suggested so as to save all of the comments.

Participants: When searching for participants it is best to look for people within your circle. Begin with friends and then extend out to whom they would recommend. It is best to search out people who are gregarious and would enjoy your product or service. You may also search for those who use similar services and products. Small rewards such as gift cards for a meal, tickets to some type of entertainment, or gift card that reflects their preferences would be an apt incentive for participation.

Scheduling: In regards to time spent, it is a reasonable expectation to set aside two hours for an interview with a ten-minute break after one hour of participation. As those people who are participating arrive, be sure to greet them and be prepared to respond to any questions they may have; as they depart be available for any final questions and provide a pleasant and grateful farewell. During the break, it is an opportune time to speak to your moderator to determine if any adjustments for the interview are required. If time allows, provide a Q&A for any questions participants may have at the end of the session.

Analysis: Each interview should be recorded for later review in accompaniment with your advisor. They will inform you of what you did well and what you could improve. A survey to determine how people felt about the varied responses of the participants would be a beneficial body of evidence to provide your understanding of concerns or problems raised by the people.