Question
I need help with choosing a MNC and a company for this. The following is my requirements. For this assignment, you will apply your knowledge
I need help with choosing a MNC and a company for this. The following is my requirements.
"For this assignment, you will apply your knowledge of course concepts in writing a case study focusing on a top performing chief executive officer (CEO) of a multinational corporation (MNC) and the leadership and management issues they face doing business on a global scale in the 21st century. "
Describe the company, its product(s), and its target market. Summarize the company's global presence. Where do they physically operate? Where do they sell their product or service? Identify and summarize the CEO's leadership style. Discuss positive and negative characteristics/traits of the CEO. What makes them effective as a global leader of an MNC? What makes this CEO effective at cross-cultural communication and negotiation? Discuss how the CEO promotes ethics and social responsibility through their leadership and strategies. Characterize the organizational culture of the company and how this affects the CEO's management across cultures. Using specific examples from at least two different cultures, explain how culture affects the CEO's decision-making and leadership actions. Explore the challenges the CEO has faced in global operations. Assess potential challenges this company and CEO may face in the future doing business on a global scale.
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