I need help with Reviewing the Marketing Mix Tutorial . In the tutorial, we need to assume we are Connie, the Assistant Marketing Manager. I need to evaluate the marketing mixes presented, select between two options for a new product, and post here in the discussion which option i chose and why.

Product:Aproduct is agood, service, or idea thatsatisfiesconsumers'needs.

Coffee Bistro

Let's take a look at an exampleof acoffee bistro. The product is the coffee, and the product attributes are thecharacteristics that definethatparticular product and will affect a consumer's purchase decision.These may include the size, whether it is caffeinated or not, light or dark roast, organic, fair trade, as well as the packaging, in this example,the cup, lid,and insulating sleeve.

Price:Price is what is exchanged for the product.This is usually money, but could be an exchange of services or other compensation.

Coffee Bistro

Atacoffee bistro, the price of a cup of coffee depends on internal and external factors. Internally, the bistro must consider the cost of the coffee beans, labor, rent, and marketing. Externally, thebistro must consider consumers'willingness to buy, competitors' pricing,and the strategy of penetrating the market while building brand equity.

Promotion:Promotion includes allcommunicationfromthe sellerto thebuyerthat informs the buyer about the product and motivates them to purchase it.This includes not only advertising and public relations, but also includessales promotion and personal selling.

Coffee Bistro

For a coffee bistro, this may include print ads in a local magazine, spots on local TV and radio, ads on social media,and search engines. It may also include pitches to local news outlets or even having a booth at a local farmer's market.

Place:Place is themeans of getting the product to the consumer.This may include a traditional brick and mortar retail store, or it could be a website from which visitors can download or stream media. Place may be your own home, where electricity, water,and gas are delivered through wires and pipes.Place canalsobe a combination, such as purchasing a good online and having it mailed to your home.

Coffee Bistro

At a coffee bistro, place obviously includes the bistro, but may also include grocery stores, kiosks, or online sales.