i need help with situation 2. an explantation as well would be great!!

You have been hired by a group of investors to buy and merchandise acces. sories for their small chain ( 4 stores) of infant apparel shops. This new classification is to complement and reflect their prestigious, unique merchandise assortments which are targeted for the young, upper income mother and/or grandparents looking for the "unusual." This new classification was introduced in the Fall/Winter period and was well received by their clientele. Although the projected sales goal was met, the profit performance was more than disappointing. After analysis of each market segment and location, your focus will be on the combined merchandise selection factors that form the basis of your ultimate selections suitable for your particular customer group. The pricing factor is one the elements that is of major importance and is not only significant, but also observable. Because of the relationship of pricing to gross margin, management has planned and set certain gross margin guidelines and limitations to assure achieving a more satisfactory gross margin. These figures are to be achieved while accomplishing the projected sales. As an incentive, you have been promised an additional bonus if you provide gross margin results that are an improvement over the following expected guidelines: profit) You are confident that with appropriate planning and forecasung you will be able to attain the results management wants, and the phantom bonus mentioned could become a reality for you. Situation 2. During the course of the season, you know the cumulative MU% is another important profit factor because it represents the markup on the merchandise on hand at the beginning of the season, as well as the purchases during this period. You notice that the opening inventory of $150,000carrieda 52.0% markup. What, if any, effect will this have on the markup percentage re. quired of the new purchases in order to achieve for the season the cumulative markup of 53%. You have been hired by a group of investors to buy and merchandise acces. sories for their small chain ( 4 stores) of infant apparel shops. This new classification is to complement and reflect their prestigious, unique merchandise assortments which are targeted for the young, upper income mother and/or grandparents looking for the "unusual." This new classification was introduced in the Fall/Winter period and was well received by their clientele. Although the projected sales goal was met, the profit performance was more than disappointing. After analysis of each market segment and location, your focus will be on the combined merchandise selection factors that form the basis of your ultimate selections suitable for your particular customer group. The pricing factor is one the elements that is of major importance and is not only significant, but also observable. Because of the relationship of pricing to gross margin, management has planned and set certain gross margin guidelines and limitations to assure achieving a more satisfactory gross margin. These figures are to be achieved while accomplishing the projected sales. As an incentive, you have been promised an additional bonus if you provide gross margin results that are an improvement over the following expected guidelines: profit) You are confident that with appropriate planning and forecasung you will be able to attain the results management wants, and the phantom bonus mentioned could become a reality for you. Situation 2. During the course of the season, you know the cumulative MU% is another important profit factor because it represents the markup on the merchandise on hand at the beginning of the season, as well as the purchases during this period. You notice that the opening inventory of $150,000carrieda 52.0% markup. What, if any, effect will this have on the markup percentage re. quired of the new purchases in order to achieve for the season the cumulative markup of 53%