i need help with situation 3. an explantation as well would be great!!

You have been hired by a group of investors to buy and merchandise accessones for their small chain (4 stores) of infant apparel shops. This new classiassortments which are targeted for the young, upper income mother and/or grandparents looking for the "unusual." This new classification was introduced in the projected sales goal was met, the profit performance was more. Although disappointing. After analysis of each market segment and location, your focus will be on the combined merchandise selection factors that form the basis of your ultimate selections suitable for your particular customer group. The pricing factor is one the elements that is of major importance and is not only significant, but also observable. Because of the relationship of pricing to gross margin, management has planned and set certain gross margin guidelines and limitations to assure achieving a more satisfactory gross margin. These figures are to be achieved while accomplishing the projected sales. As an incentive, you have been promised an additional bonus if you provide gross margin results that are an improvement over the following expected guidelines: You are confident that with appropriate planning and forecasting you will be able to attain the results management wants, and the phantom bonus mentioned could become a reality for you. markup of 53%. Situation 3. Although you will focus on obtaining the desired markup percent. age, you will also have to pay attention to the markup dollar. Whye Bections (which could prove these (sales, markdowns, shortages) are projections (which could prove the dollar markup could give different erroneous),compute and compare how the results if the actual reductions increased to 13%. Should you aim at a higher results if the actual reductions increased to 13\%. Should you aim at a highere to satisfy the unpredictable