Question
I need help with writing a BUFFER for this situation. I can figure the rest out, but I can't get a buffer.. You're a marketing
I need help with writing a BUFFER for this situation. I can figure the rest out, but I can't get a buffer..
"You're a marketing manager for Stanton, one of the premier suppliers of DJ equipment. Your company's latest creation, the FinalScratch system, has been flying off the shelves. Both professional and amateur DJ's love the way FinalScratch gives them the feel of working with vinyl records by letting them control digital music files from any analog turntable or CD player while giving them access to the endless possibilities of digital music teachnology. Sales are strong everywhere except in Music99 stores, a retail chain in the Mid-Atlantic region. You suspect the cause: The owners of this chain refused to let their salespeople attend the free product training you offered when FinalScratch was introduced, claiming their people were smart enough to train themselves. To explore the situation, you head out from Stanton head quarters in Hollywood, Florida, on an undercover shopping mission. After visiting a few Music99 stores, you're appalled by what you see. The sales people in these stores clearly don't understand the FinalScratch concept, so they either give bad information about it or steer to other products from your competitors. No wonder sales are so bad at this chain."
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