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I need IFE for Apple company. Example of IFE for Mercedes company: waH U! 10 11 12 13 14 15 16 17 18 Strengths Brand
I need IFE for Apple company.
Example of IFE for Mercedes company:
waH U! 10 11 12 13 14 15 16 17 18 Strengths Brand Equity Mercedes Research 81 Development Center in China Product Portfolio Financial Prosperity Innovation Mercedes Benz Sponsorship Program Weaknesses Competition Mercedes Law Suit Vehicle Recalls Brand Image Expensive luxury Brand Limited Global Distribution B Mercedes Benz IFE Known for being one of the largest luxury car brands in the world. The new research facility will employ 500 qualified engineers and designers who will work on new tech and products Since the beginning, Mercedes has introduced new evoloving technology in the automotive industry that should be commendable for their success. Have sponsors as high-end as New York Fashion Week and World Golf 8: Tennis Competitions Dense market of automobile companies including: BMW & Ferrari A parent company faced charges and fees after installing emission technology incorrectly and faced fines of over 1.5 billion USD In 2021, Mercedes recalled a total of 1.3 million units because ofa defect with their emergency communication module software. Mercedes as a whole is known luxury style brand. With this power, it only takes one mistake or bad decision that can throw off the way the company is percieved by the general public. With great power comes great responsibility. Mercedes are a very high-end brand that can be out of the average person income looking for a vehicle to purchse a car. Distributuion is limited around the globe because of the supply and brand equity. Mercedes puts so much money on research but they can't compete with other brands who release vehicles at a faster rate Weight Rating Out of 100 Poor = 1 Good = 4 10 7.5 7.5 10 7.5 7.5 100 4 Weighted Score 40 36 24 24 22.5 22.5 40 18 16 32 22.5 22.5 320 3.20%Step by Step Solution
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